Pathos, Logos, and Ethos
The type of appeal that is based on emotions and feelings.
What is Pathos?
The propaganda technique that involves using unpleasant labels or descriptions to describe the competition.
What is Name-calling?
This propaganda technique shows true but biased data in order to convince the consumer.
What is Card Stacking?
This propaganda technique relies on celebrity endorsements.
What is Testimonial?
Commercials, billboards, magazines, websites, etc.
Where do we see advertisements?
An example of this type of appeal would be a celebrity endorsement.
What is Ethos?
"I'm Lovin' It" is an example of this type of propaganda.
What is Glittering Generalities?
This propaganda technique uses logos and pathos to make consumers feel like they want to be part of the majority.
What is Bandwagon?
This propaganda technique uses both pathos and ethos to make the product/candidate seem relatable.
What is Plain Folks?
A reason that people make advertisements.
What is making money/improving their reputation/convince consumers to take action?
The type of appeal that would be most favored by scientists or lawyers.
What is Logos?
Politicians often photograph themselves with an American flag to employ this type of propaganda.
What is Transfer?
"America's Favorite Yogurt" is an example of this propaganda technique.
What is Bandwagon?
A commercial depicting an average office worker enjoying Orbit gum is likely using this propaganda technique.
What is Plain Folks?
The propaganda technique used in the famous Rosie the Riveter ad.
What is Glittering Generalities?
or
What is Plain Folks?
An example of an ad using pathos.
(answer may vary, up to teacher's discretion)
An example of an ad using Name-calling.
(answer may vary, up to teacher's discretion)
"20% less fat than the leading brand" is an example of this propaganda technique.
What is Card Stacking?
An example of an ad using Testimonial.
(answer may vary, up to teacher's discretion)
What is an appeal to emotion, an appeal to logic/reason, and an appeal to credibility/character?
An example of an ad using 2 or more types of appeals.
(answer may vary, up to teacher's discretion)
An example of an ad using both Glittering Generalities and Transfer.
(answer may vary, up to teacher's discretion)
An example of an ad using either Card Stacking or Bandwagon.
(answer may vary, up to teacher's discretion)
An example of an ad using Plain Folks.
(answer may vary, up to teacher's discretion)
An example of an ad using 2 or more propaganda techniques.
(answers may vary, up to teacher's discretion)