ADVERTISING

Video Advertising

100

What social media app has the biggest impact on advertising?

Facebook

200

How much money is involved in advertising?

In the digital marketing worldwide it has surpassed 325 billion dollars since ‘19 and is expected to reach 526 billion by ‘23

300

What sporting event causes video advertisements to persuade more buyers to buy their products during its productions?

superbowl

400

What are the three major platforms used to seek a specific audience for advertising?

Facebook, Instagram, and Youtube.

Influencer advertising and marketing

100

How do Instagram influencers make their money?

1. By advertising a product

2. Posting a selfie

3. Recommending a product

a. By advertising a product

200

Can influencers post 18+ content (tobacco products, alcohol, etc.) to their audience no matter what?

Their audience has to be an appropriate age. They have to be in mind of the age group they are marketing to

300

Perceptions of popularity due to the influencer’s number of followers, lead to perceptions of______ _______.

a. opinion leadership.

400

What is Fisherman’s Influence Model?

Averaging those with the largest following and reach among large social communities will drive the greatest brand awareness and, eventually, a purchase. 

False advertising and FTC

100

T or F: FTC stands for Federal Trade Community

False

200

What company got in trouble for its famous trademark slogan that claims the product “gives you wings”

Red Bull

300

True or False the FTC was put into place by President Taft

False

400

What is the main goal of the FTC ?
a. to prevent any unfair competition
b. to uphold certain monopolies
c. to cover up untruthful advertising

a. to prevent any unfair competition

Miscellaneous

100

Established in 1914 this govt. Agency the FTC protects U.S. consumers by enforcing truth in advertising laws

The Federal Trade Commission

200

January 1 1971 was the last day these could be advertised on U.S. TV

Cigarettes

300

What company is known for the slogan "The snack that smiles back"? 

Goldfish 

400

How does an ad use Ethos

it uses characters/other people’s opinions to say the product is good 

Slogans

100

What company is known for the famous slogan "I’m Lovin’ It"? 

McDonalds

200

What company is known for the slogan "Think Outside the Bun"? 

Taco Bell 

300

What company is known for the slogan "Taste the rainbow"? 

Skittles 

400

What company is know for the slogan "It's finger-lickin' good"? 

KFC