History
What was the only way to advertise things before 1440?
Voice messages
What do pharmacy companies spend more money on - researches or advertising? Explain your point
Advertising
To advertise a beautiful chicken, food stylists put wet paper tissues inside of it. Why do they have to be wet?
They steam when you heat them up
What colour allows producers to earn more money?
pink
People don't trust it
The first billboard appeared in THIS country in 1990
America
An average child in America watches around 40 thousand advertising videos a year. How many ads a day?
around 100
Why are people in children ads older than the children the ad is made for?
They become a role model
In 2013 during Superbolw there was a 30 seconds ad - how expencive was it?
$3 million
The best way to make a sceptic buy something is to use emotions. What is the best way to make somebody emotional buy something?
Facts and information
In the end of 1800s tobacco was more popular arounf men. What did advertising companies use to attract their attantion?
Naked women
It's a proven fact that parents buy something for kids after they ask for it. How many times do they have to ask (in average)?
9
In ads they use acrylic glass instead of ice. What do they use instead of bubbles in sparkling water?
Soap foam
The most expensive campaign during President elections in USA happened in the 21st century and costed $2,6 billion. Name the winner.
Barack Obama
The most used emotions in ads are passion, fear, love to oneself and need to feel safe. Think of one more.
Need for power
An advertising campaign of Volkswagen Beetle in 1950 had a name "Think small". It happened because the car was introduced in 1936 by this political leader.
Adolf Hitler
Since what age do children start to understand that the ads may lie?
9
In ads of watches the watches are usually set to this exact time which is said to not cause people any discomfort. Name the time (hours and minutes)
10:10 - it imitates a smile
How much more did producers of gum started to earn after they showed a person who took 2 pieces of gum at once?
x2 because people started to use 2 pieces of gum instead of one - as in the ad
There is an ad in New York that is put on pavements and refer to people's clothes. What type of clothes?
Underwear (it said smth like "I see from here you need a new one")
The oldest ad refers to 500 BC. The author was ready to help people understand some information. Which information?
He interpreted dreams
How many chldren start feeling more comfortable after buying an item from an ad (%)?
50%
To make a positive impression on a viewer directors of ads create a setting. What will be a common setting for advertising washing powder?
A home with children, flowers, pets
This ad about cosmetics with Nicole Kidman costed $33 million, $3 million were paid to the actress - it's the most expensive for this type of produst. Name the brand.
Chanel, perfume
This type of ads work even if people don't look at them specifically. Where can you see them?