Advertising Techniques
This advertising technique uses celebrities to promote a product.
What is endorsement?
The ability to identify different types of media and understand the messages they are sending.
What is media literacy?
This iconic sports figure starred in Nike's "Just Do It" commercials in the 1990s.
Who is Michael Jordan?
This is an exaggerated statement that isn’t meant to be taken literally.
What is hyperbole?
"I'm Lovin' It" is the slogan for this fast-food restaurant.
What is McDonald's?
This technique appeals to emotions like fear, happiness, or guilt.
What is emotional appeal?
When an ad makes a product seem better by leaving out negative information.
What is bias?
Apple's ad that introduced the iPhone aired during this famous sporting event.
What is the Super Bowl?
Repeating the same word or phrase for emphasis.
What is repetition?
The "swoosh" logo is associated with this athletic brand.
What is Nike?
This technique makes a product seem like everyone is using it, so you should too.
What is bandwagon?
This is the first thing most people see or hear when they encounter an advertisement.
What is a headline?
This fast-food chain’s 1984 ad asked, "Where's the beef?"
What is Wendy's?
A question asked for effect, not requiring an answer.
What is a rhetorical question?
This tech company’s logo is a partially bitten apple.
What is Apple?
Ads that show statistical evidence or facts about a product use this technique.
What is facts and figures?
A trusted and well-known source of information is called a ___ source.
What is a credible source?
This soda brand is known for its Christmas commercials featuring polar bears.
What is Coca-Cola?
A statement that compares two things using "like" or "as."
What is a simile?
"Just Do It" is this company's famous slogan.
What is Nike?
This technique uses a memorable phrase or jingle to make the product stay in your mind.
What is repetition?
The group of people that an ad is specifically designed to reach.
What is a target audience?
The "Got Milk?" campaign features celebrities with a mustache made of this.
What is milk?
This type of language appeals to the five senses to create vivid imagery.
What is sensory language?
This colorful candy’s slogan is "Taste the Rainbow."
What is Skittles?