Ad Techniques
Ads often rely on repeating the same message or image to make it stick in our minds. What is this technique called?
Repetition
Which fast-food company says “I’m lovin’ it”?
McDonalds
List five different mediums that have been used for advertising.
TV, news papers, social media, billboards, magazines, etc.
What is it called when a famous person is paid to promote a product or brand?
Celebrity endorsement
This drink is known for its red can and secret recipe. What is it?
Coca-Cola
What technique uses a well-known public figure to promote a product?
Celebrity endorsement
Which shoe company uses the slogan “Just Do It”?
Nike
What major 20th-century invention brought ads into people’s homes with moving images and sound?
TV
What do we call the communication of concepts or ideas to a large group of people, often through TV, radio, or social media?
Mass media
This toothpaste claims to fight cavities and freshen breath , “the dentist’s choice.”
Colgate
What’s the name of the technique where ads use an emotional story to connect with audiences?
Emotional appeal
Which soft drink brand once used the slogan “Open Happiness”?
Coca-Cola
The 2004 Superbowl Pepsi ad appropriated what blockbuster film.
Gladiator
What is the social and economic order that encourages people to buy more goods and services?
Consumerism
This outdoor clothing company’s logo features half of a mountain and its slogan is “Never Stop Exploring.” What is it?
The North Face
When advertisers borrow or rework ideas from another work of art to create new meaning, what is this called?
Appropriation
Which brand used the famous line “Because you’re worth it”?
L’Oréal
Which country had the first ever billboard?
America (New York 1835)
What term describes preconceived ideas about males and females often used in advertising to sell products?
Gender stereotypes
A car company established in Germany 1937
Volkswagen
What technique is used when an ad says “Everyone is buying it!”?
Bandwagon
Which company advertised itself with the slogan “Think Different”?
Apple
When do historians cite the earliest ad being from?
3000 BC (Ancient Egypt)
What do we call an imitation in the style of an artist or creator for comedy or commentary?
Parody
The food compy actor Danny Trejo did the "why not have both" ad campaign for.
Old El Paso