Show:
Market Segmentation
Types of Promotion
Promotion
Misc
Final Jeopardy
100
Segmentation based on statistical characteristics, such as gender, age, ethinicty, etc...
What is Demographics
100
any paid form of non-personal promotion of ideas, goods or services.
What is Advertising
100
Contests, Fashion Shows, and coupons are an example of this type of promotion
What is Sales Promotion
100
low cost items given to customers
What is Premiums
200
Segmentation based on values, attitudes, personality, and lifestyle
What is Psychographics
200
The method or activities of establishing and promoting a favorable relationship with the public
What is Publicity/Public Relations
200
Largest form of promotion
What is Personal Sales
200
A price discount given by manufactures to retailers to encourage them to buy more
What is Buying Allowances
300
Segmentation based on where you live-country, state, county etc..
What is Geographic Segmentation
300
individuals make contact with potential buyers face-to-face to promote their business, products or policies
What is Personal Sales
300
designed to reach wholesalers and retailers to display new products and/or increase sale of previous products
What is trade shows and conventions
300
paid by the manufacturer to the retailer for placing their new products on the shelves, store advertising and display costs
What is slotting
400
What are the 4 types of Market Segmentation
What is Demographics, Psychographics, Geographics, Behavioral
400
What are the 4 basic types of Promotion
What is Advertising, Personal Sales, Sales Promotion, Publicity/Public Relations
400
cost sharing arrangement whereby both a supplier and advertiser pay for advertising & promo-
What is Product tie-in’s or co-operative advertising-
400
generally products earned through contest, sweepstakes and rebates-
What is Incentives
500
What are the steps in the product life cycle?...in order
What is Development, Introduction, Growth, Maturity, Decline