The Art of Persuasion
Advertising Techniques
Types of Advertising
General
Slogans
100
What are 3 ways to persuade someone that we studied a lot in class?
What is logic, emotion, and ethics?
100
Using the word "juicy" over and over again is an example of this advertising technique.
What is "loaded language" or "buzz words"?
100
The Bell Centre's name is an example of this type of advertising.
What is Naming Rights?
100
The people who advertisers are trying to specifically advertise to are called this.
What is the target audience?
100
I'm lovin' it.
What is McDonalds?
200
Making a rational argument is an example of what persuasive technique?
What is logic?
200
"Everybody is doing it" is an example of this advertising technique.
What is "band-wagoning"?
200
Facebook advertisements that are based on your profile are an example of what type of advertising.
What is Targeted Advertising?
200
What humans use to communicate to a large group.
What is media?
200
Betcha can't eat just one.
What is Lays chips?
300
Pulling at someone's heartstrings is an example of what persuasive technique?
What is emotions?
300
Encouraging the consumer to be unique and different is this type of advertising technique.
What is "Individuality"?
300
When a company pays a journalist to write an article.
What is Native Advertising?
300
A general idea about a group of people that is oversimplified.
What is a stereotype?
300
Eat fresh.
What is Subway?
400
"You shouldn't gossip at people because it is a mean thing to do" is an example of what persuasive technique?
What is ethics?
400
Focusing on a really important belief or topic, such as freedom or parenting, to advertise something uses this technique.
What is "glittering generalities"?
400
Fed-Ex in Castaway is an example of what type of advertising.
What is Product Placement?
400
A notice or announcement in a public space or medium that promotes a product, service, or event.
What is an advertisement?
400
Think Different.
What is Apple?
500
Using facts and statistics is what persuasive technique?
What is logic.
500
Politicians often use this type of advertising technique when they run for an election.
What is "name calling"?
500
Using celebrities to slyly and not obviously mention a product is an example of what type of advertising?
What is stealth endorsers?
500
What is consumerism?
It promotes the idea that increasing the amount we buy is good for the economy. It also refers to the preoccupation of obsession with consumption (buying).
500
Impossible is Nothing.
What is Adidas?