Bandwagon/Endorsement
Most people have this or are doing this so you should too.Bandwagon
Bandwagon
"Just do it"
Nike
A statement that represents something as being much better or worse than it is.
An exaggeration
Technique that seeks to manipulate audience perception of an issue by emphasizing one side and repressing another.ng
Card Stacking
"I'm lovin' it"
McDonald's
A symbol or design that a company uses to show that a product was created by them.
Logo
Using ordinary people or trying to sound ordinary to sell something or persuade you to vote or support an idea.
Plain Folk
“Because you're worth it”
L'Oreal
A short phrase that people will remember.
Slogan
A form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people.
Endorsement
"Melts in your mouth, not in your hands"
M&Ms
A short song used in advertising to discuss a product or company.
Jingle
Words or phrases, are used in marketing/advertising in order to avoid making a direct statement or promise.
Weasel words
"Think different"
Apple
Noises, other than music or voices, that are used when telling a story or making a point
Sound effects