Super Bowl 2024
"Having A Blast" was the theme of this soda brand's ad, filled with high-energy stunts and the tagline "Do the Dew"
What is Mountain Dew?
The abbreviation CPM stands for this.
What is 'Cost Per Thousand?'
"I' Lovin' It"
What is Mcdonald's?
This role is responsible for crafting compelling headlines, slogans, and brand messaging.
What is a Copywriter?
This company's "Real Beauty" campaign challenged beauty standards and used real women instead of models.
What is Dove?
In a clever play on words, Michael Cera starred in this brand's ad, emphasizing gentle, dermatologist-approved skincare with the slogan "Developed with Dermatologists"
What is CeraVe?
This metric, abbreviated as CTR, measures the percentage of users who click on an ad after seeing it.
What is Click-through-rate?
"Just Do It"
What is Nike?
This person acts as the bridge between the client and the agency, ensuring projects run smoothly and meet client expectations.
What is an Account Manager?
The viral "Share a Coke" campaign encouraged consumers to buy bottles featuring these.
What are Names?
This brand's "Mullets" commercial humorously celebrated individuality by featuring a variety of mullets riding its motorcycles.
What is Kawasaki?
This term describes advertising delivered based on a user's geographic location.
What is geotargeting?
"Finger Lickin' Good"
What is KFC?
This role is responsible for managing a brand’s online presence across platforms like Instagram, TikTok, and LinkedIn
What is a Social Media Manager?
The 2001 "Like a Good Neighbor" campaign, known for its catchy jingle, helped this insurance company connect emotionally with customers.
What is State Farm?
This brand's "Hard Knocks" celebrated resilience and empowerment, aligning with its message of real beauty and self-care.
What is Dove?
The abbreviation SEO stands for this.
What is Search Engine Optimization?
"The Ultimate Driving Machine"
What is BMW?
This role is responsible for purchasing ad placements across TV, digital, radio, and other media platforms.
What is a Media Buyer?
This 2010 campaign, featuring actor Isaiah Mustafa, became a viral sensation with its humorous and over-the-top portrayal of masculinity. The campaign's tagline was "The Man Your Man Could Smell Like."
What is Old Spice?
Celebrating craftsmanship, this brand's "Thank You France" ad highlighted its marketplace for unique, handmade items, encouraging viewers to "Keep Commerce Human."
What is Etsy?
A method of testing two versions of an ad or webpage to see which performs better.
What is A/B testing?
"Open Happiness"
What is Coca-Cola?
This advertising role focuses on tracking campaign performance and measuring key metrics like engagement, conversions, and impressions.
What is an Analyst?
Apple’s 1984 Super Bowl ad introduced this personal computer and revolutionized advertising with cinematic storytelling.
What is Macintosh?