Origins & Definitions
This process involves paid messages designed to influence public behavior toward products or ideas.
Advertising
In this first stage of AIDA, unconventional language may be used to grab notice.
Attention
100
+100
This informal style mimics everyday spoken interaction in advertising texts.
colloquial style
“Don’t dream it. Drive it.” uses this repetition of initial consonant sounds.
alliteration
This type of communication connects a message creator with a target consumer audience.
advertising communication
This stage ensures the audience continues engaging with the message after noticing it.
Interest
This function often uses linguistic deviation like puns or neologisms to attract notice.
Attention Value
Words like “this,” “that,” and “here” that depend on context are known as these.
deictics
200
-200
300
-300
This stage transforms curiosity into emotional or material want.
Desire
This function relies on simplicity, colloquial vocabulary, and quick comprehension.
Readability
Incomplete but meaningful sentence structures typical in ads are called these.
elliptical sentences
Repeating the same syntactic structure in phrases is known as this.
grammatical parallelism
This concise phrase unifies a company’s marketing strategy and enhances brand recall.
advertising slogan
400
+400
This function is strengthened through repetition and sound patterns.
Memorability
A high frequency of repetition and structural similarity in ads is referred to as this.
redundancy
A repeated rhythmic pattern across phrases is called this.
metrical rhythm
This type of language is deliberately constructed to influence attitudes and prompt action.
loaded language
This final stage results in consumer behavior such as purchasing.
Action
This function frequently employs imperatives to guide consumer action.
Selling power
500
+500
This broad strategy—central to memorability—includes lexical, semantic, and syntactic forms.
repetition