The key five factors to consider when making a media plan.
What are 1. how many prospects to reach, 2. what media, 3. when, 4. where, and 5. budget?
100
The definition of CPM.
What is the cost to deliver to 1,000 people or homes?
100
Both sources __________ and __________ are used in defining the Target Audience in a media plan.
What is Simmons Choice 3 and MRI?
100
GRP (conceptual and computational)
What is Frequency x Reach (conceptual) and Number of Insertions x Rating (computational)?
200
A measurement of people who either say they are sure they have looked into or read a vehicle within a given period.
What is Exposure?
200
The basic elements in a Media Plan.
What are Media Objectives, Media Strategy, Target Audience, Reach and Frequency, Geographic Emphasis, Seasonality, Media Selection, and Budget.
200
Cost of 1 unit of time x 1,000
_______________________________ = ?
Number of homes or persons reached
by a given program or time
What is CPM for broadcast media?
200
Media planners use a __________ strategy in a geographical market where sales for a given brand have been good - to strengthen area where product is already sold.
What is Defensive Strategy?
200
Frequency
What is GRP/Reach?
300
Cost of one household or demographic rating point in a given market.
What is CPP?
300
Insufficient media data, time pressure, external influences such as pressure, lack of objectivity, and measurement of advertising effectiveness are all examples of __________.
What are Problems in Media Planning?
300
Cost of Ad x 1,000
________________ = ?
Circulation
What is CPM for for newspaper?
300
Media planners use a __________ strategy in a geographical market where sales have not been good.
What is Offensive Strategy?
300
Gross Impressions
What is GRP x Target Audience Base?
400
Percentage of media vehicles audience that is comprised of the target population.
What is Composition?
400
Develops the creative media plan.
What is media planner?
400
Cost of 1 page x 1,000
_________________________ = ?
Number of Prospects Reached
What is CPM for print media (audience data are available)?
400
The three types of scheduling.
What is continuity, flighting/bursting, and pulsing.
400
Share
What is Rating/Households Using Television?
500
Percentage of homes tuned into a program based only in those homes that had their TV turned on.
What is Share?
500
All media planning starts with a __________ in the context of national, local, or business-to-business marketing/advertising.
What is problem?
500
Cost of 1 page x 1,000
___________________ = ?
Circulation
What is CPM for print media (audience data not available)?
500
A creative media strategy should be __________ from and more __________ than competitors.