Publications
Answer: Magazines share many characteristics with this type of advertising media.
Question: What are newspapers?
Answer: The two types of broadcast media.
Question: What are television and radio?
Answer: The purpose of out-of-home media.
Question: What is to reach people when they are away from home?
Answer: An advertisement shown on a 40-foot screen prior to a blockbuster hit.
Question: What is movie theater advertising?
Answer: Two forms of direct mail.
Question: What are printed mail and electronic mail?
Answer: Seventeen, People, and Sports Illustrated are examples.
Question: What are consumer magazines?
Answer: A 30-minute commercial featuring skin-care products.
Question: What is an infomercial?
Answer: Advertisements located on buses and bus shelters.
Question: What are transit posters?
Answer: An example is an actress on a sitcom using an Apple computer.
Question: What is product placement?
Answer: The term given to a popular starting point for surfing the Web.
Question: What is a portal?
;Answer: A publication that you might receive if you live in a suburb or rural area.
Question: What is a community newspaper?
Answer: Four examples of network television channels.
Question: What are ABC, CBS, NBC, and Fox?
Answer: Another name for billboards.
Question: What are poster panels?
Answer: Your business is using it if identified on yellowpages.com.
Question: What is directory advertising?
Answer: An illegal activity that involves posing as a bank and sending fraudulent text messages requesting personal information.
Question: What is smishing?
Answer: Examples include Bloomberg Businessweek, Fortune, and Adweek.
Question: What are business magazines?
Answer: How some newspapers and magazines eliminate printing costs.
Question: What are digital subscriptions?
Answer: People wearing or holding signs to advertise a business or product.
Question: What are human directionals?
Answer: It includes providing a telephone number so that customers can contact your business.
Question: What is telemarketing?
Answer: It allows people to send text messages over their cell phones.
Question: What is short messaging service (SMS)?
Answer: The term for newspapers that serve younger, trendier crowds interested in the arts and entertainment.
Question: What are alternative-press newspapers?
Answer: Because their advertisements last only as long as they are on the air.
Question: Why are broadcast media considered “time” media as opposed to “space” media?
Answer: Large, elaborate electrical signs.
Question: What are spectaculars?
Answer: A pen inscribed with “DECA” is an example.
Question: What is specialty media?
Answer: Sending promotional emails to customers with their permission.
Question: What is opt-in email marketing?