Show:
Advertising
Public Relations
Sales Promotion
Print Advertising
Potpourri
100
Any form of paid, non-personal communication that uses mass media to deliver the marketer's message to an audience.
What is advertising?
100
Often referred to as publicity.
What is public relations?
100
A promotion activity that rewards customers for making multiple purchases.
What is a loyalty marketing program?
100
Many experts consider this to be the most important part of a print advertisement.
What is the headline?
100
Apple and the FBI have recently been at odds over unlocking this electronic device.
What is an iPhone?
200
Includes calendars, magnets, memo pads, and key chains with an advertiser's name printed on them.
What is specialty media?
200
An executive from this company came under fire for his words about the media.
What is Uber?
200
A game of chance, like McDonald's Monopoly.
What is a sweepstakes game?
200
The photograph or picture in an advertisement is called this.
What is an illustration?
200
A pair of these shoes cost $1,795 on Amazon.
What is Adidas Yeezy Boost 350?
300
The type of advertising that would include advertisements for state parks.
What is institutional advertising?
300
A folder containing articles, news releases, featured stories, and photographs about the company.
What is a press kit?
300
The amount that sales increase when given samples of a product.
What is 70%?
300
The humorous use of a word that suggest two or more of its meanings.
What is a pun?
300
This is the name of the resort you worked for during the class before spring break.
What is Blue Lagoon Resort?
400
The term for music used in an advertisement.
What is a jingle?
400
This company started the #LikeAGirl campaign.
What is Always?
400
Measurable results.
What are advantages with contests, coupons, and sweepstakes?
400
This frequently becomes the slogan for an advertising campaign.
What is headlines?
400
This person is Frank Underwood's running mate in his presidential election.
Who is Claire Underwood?
500
The agency that Bryce Harrison worked for.
What is CJRW?
500
This person works as a "fixer" and is involved with president Fitzgerald Grant.
Who is Olivia Pope.
500
Airline company whose rewards program works with Marriott rewards for their repeat customers.
What is United Airlines?
500
A popular segment on the Tonight Show with Jay Leno.
What is Headlines?
500
This person is your current US Secretary of State.
Who is John Kerry?