Advertising Techniques

Provide the Term

100

This technique uses celebrities, experts, or just regular people to endorse the product.

What is Testimonials?

200

This technique uses statistics, percentages, and numbers to convince you that this product is better or more effective.

What is Facts and Figures?

300

This technique makes you feel left out if you are not buying the product.

What is Bandwagon?

400

This technique gets you to associate certain emotions with the product.

What is Transfer?

500

This technique makes the product seem so new and cool that you will be the first on the block to have it.

What is Avant-garde?

Examples

100

A cleaning product promises to be effective against 99.9% of bacteria.

What is Facts and Figures?

200

A small child snuggles with his mother after drinking a brand of juice.

What is Transfer?

300

Advertisers for a pain relief medicine claims that most Americans are already using the product.

What is Bandwagon?

400

A third grade teacher claims a certain antibacterial soap keeps her from getting sick.

What is Testimonials?

500

A commercial features one hip person driving a certain car while everyone else is jealous.

What is Avant-garde.

Provide the Definition

100

Facts and Figures.

What is a technique that uses statistics, percentages, and numbers to convince you that this product is better or more effective?

200

Bandwagon

What is a technique that makes you feel left out if you are not buying the product?

300

Avant-garde.

What is a technique that makes the product seem so new and cool that you will be the first on the block to have it?

400

Testimonials.

What is a technique that uses celebrities, experts, or just regular people to endorse the product?

500

Transfer.

What is a technique that gets you to associate certain emotions with the product?

Rhetorical Appeals and Advertising Techniques

100

Lebron James appears in a Sprite ad.

What is Celebrity Endorsement?

200

Showing a picture of a starving child to advertise a charity.

What is Emotional Advertising?

300

Saying the name of the product or showing the product over and over again to get consumers to remember it.

What is Repetition?

400

Students in the Senior Class claim that they should be able to eat lunch off campus because they are older and wiser. This Persuasive Technique is being used:

What is Ethos?

500

UNICEF shows pictures of wide-eyed children to convince viewers to support its cause. This Persuasive Technique is being used:

What is Pathos?