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Rhetorical Appeals and Advertising Techniques
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100
This technique uses celebrities, experts, or just regular people to endorse the product.
What is Testimonials?
100

A cleaning product promises to be effective against 99.9% of bacteria.

What is Facts and Figures?

100

Giveaways and Contests

Offering a prize as an incentive to purchase the product.

100
Ethos, or the rhetorical appeal that focuses on the qualifications of the speaker, closely relates to this advertising technique.
What is testimonials?
100
The 3 types of media 

Print, broadcasting, internet

200

This technique claims that consumers are representing their country positively if they use specific products.

What is patriotism?

200

A person drinks an ice-cold drink and their hair freezes.

What is Hyperbole?

200

Promotion

Sometimes advertisers will offer promotions for buying specific products, for example: buy one get one, free gift with purchase.

200
Logos, the rhetorical appeal that attempts to use logic to persuade the reader, is closely related to this advertising technique.
What is Facts and Figures?
200

What are the three purposes of media?

What is to inform, persuade, and entertain?

300
This technique makes you feel left out if you are not buying the product.
What is Bandwagon?
300
Advertisers for a pain relief medicine claims that most Americans are already using the product.
What is Bandwagon?
300

Informative

Something that gives someone facts or information.

300
Pathos, or emotional appeals, is similar to this advertising technique.
What is transfer?
300

What are implied messages? 

What are messages that are not obvious. 

400
This technique gets you to associate certain emotions with the product.
What is Transfer?
400
A third grade teacher claims a certain antibacterial soap keeps her from getting sick.
What is Testimonials?
400

Target Audience

Targeting a specific group that would be perhaps be interested in the product or it will be useful for them.

400
Students in the Senior Class claim that they should be able to eat lunch off campus because they are older and wiser. This RHETORICAL APPEAL is being used:
What is Ethos?
400

What are well-known ideas or images that are used to categorize groups of people, based on a specific characteristic or a set of characteristics?

What are stereotypes? 
500

This technique makes the product seem so new and cool that you will be the first on the block to have it as it is not widely available.

What is Exclusivity?

500

A commercial features a thick juicy burger but in reality the burger is soggy and flat. 

What is False Advertising.

500

Peer Pressure 

Puts pressure on the viewer to try something or they will miss out.

500
UNICEF shows pictures of wide-eyed children to convince viewers to support its cause. This RHETORICAL APPEAL is being used:
What is Pathos?
500

What is media literacy? 

What is the ability to think "critically" about the media sources you interact with daily?