Appeals
A charity advertisement uses pictures of suffering children and melancholy music.
What is pathos?
(appeal to emotion)
A group of people who share common attributes.
What is a demographic?
A technique that draws focus to the most important element in an image.
What is salience?
(or main image)
A direct address to the viewer using a question.
What is a rhetorical question?
Just do it.
What is Nike?
Facts and figures.
What is logos?
(appeal to logic and reason)
A group of people who share common interests, values or beliefs.
What is a psychographic?
A visual technique that divides up an image in order to balance key aspects.
What is the rule of thirds?
(also accepted is Golden Spiral)
Call now!
What is an imperative?
Because you're worth it.
What is L'Oreal?
A public awareness campaign illustrates that friends may think less of you if you drink and drive.
What is ethos?
(appeal to values)
The process of narrowing down or defining the most valuable, most in need, or most loyal target audience.
What is segmentation?
A technique that suggests movement in a still image.
What are vector lines?
You MUST try this today!
What is high modality?
I stopped these.
Who is Scott Morrison?
The political slogan was: "Stop the Boats"
Lord Kitchener or Uncle Sam in WWII needed you.
What is an appeal to patriotism?
The desired outcome of an advertising campaign.
What is a call to action?
(Or behavioural response)
The order in which different elements attract the viewer's attention.
What are reading pathways?
YOU'll know it when YOU see it.
What is a direct address?
What is Vegemite?
Because everyone is talking about it and wants one.
What is bandwagon?
(or appeal to FOMO: fear of missing out)
What is situational context?
Never use this acronym in your report as you may confuse your moderator.
Also provide the full terms that form the abbreviation.
What is AIDA?
- Attention
- Interest
- Desire
- Action
The use of a colloquial phrase that attracts interest.
What is an idiom?
The language feature used in the campaign:
"The BEST a man can get".
What is a superlative?