Show:
Publications
Broadcast Media
Out-of-Home Media
"Other" Media
Hodge-Podge
100
Magazines share many characteristics with this type of advertising media
What is newspapers?
100
The two types of broadcast media
What are television and radio?
100
The purpose of out-of-home media
What is to reach people when they are away from home?
100
An advertisement shown on a 40-foot screen prior to a blockbuster hit
What is movie theater advertising?
100
Two forms of direct mail
What are printed mail and electronic mail?
200
Seventeen, People, and Sports Illustrated are examples
What are consumer magazines?
200
A 30-minute commercial featuring skin-care products
What is an infomercial?
200
Advertisements located on buses and bus shelters
What are transit posters?
200
An example is an actress on a sitcom using an Apple computer
What is product placement?
200
The term given to a popular starting point for surfing the Web
What is a portal?
300
A publication that you might receive if you live in a suburb or rural area
What is a community newspaper?
300
Four examples of network television channels
What are ABC, CBS, NBC, and Fox?
300
Another name for billboards
What are poster panels?
300
Your business is using it if identified in the Yellow Pages
What is directory advertising?
300
An illegal activity that involves posing as a bank and sending fraudulent text messages requesting personal information
What is smishing?
400
Examples include Business Week, Fortune, and BrandWeek
What are business magazines?
400
The technology that allows local radio stations to broadcast their programming beyond the local area
What is the Internet?
400
People wearing or holding signs to advertise a business or product
What are human billboards?
400
It includes providing a telephone number so taht customers can contact your business
What is telemarketing?
400
It allows people to sent text messages over their cell phones
What is short messaging service (SMS)
500
The term for newspapers that serve younger, trendier crowds interested in the arts and entertainment
What are alternative-press newspapers?
500
Because their advertisements last only as long as they are on the air
Why are broadcast media considered "time" media as opposed to "space" media?
500
Large, elaborate electrical signs
What are spectaculars?
500
A pen inscribed with a doctor's name on it is an example
What is specialty media?
500
Sending promotional emails to customers with their permission
What is opt-in email marketing?