Show:
Adwords Basics
Original Premier Partners
Advanced PPC
LP
Analytics
100
The total number of Clicks divided by the total number of Impressions.
What is CTR (Click-Through-Rate)?
100
Bids on our name as a keyword.
Who is New Jupiter?
100
The Yahoo search advertising platform.
What is Gemini?
100
The location of our first office.
What is Beaverton, OR?
100
A free web tool that tracks and reports website traffic behavior.
What is Google Analytics?
200
Networks that partner with Google to show ads.
What are Search Partners?
200
These guys typically use a landing page to drive ads to, rather than the actual website.
Who is DEX?
200
Program used to make large changes across an account offline.
What is the AdWords Editor.
200
Put the client before ourselves.
What is our mission statement?
200
The total duration of all sessions divided by the number of sessions.
What is Avg. Session Duration?
300
These 3 factors make up the Quality Score of a Keyword.
What are Expected CTR, Ad Relevance, and Landing Page Experience?
300
Previously a Phone book company.
Who is YP?
300
A file that contains a list of products and attributes.
What is a Product Feed?
300
The award for 5 years as an LPer.
What is a Championship Belt?
300
The percentage of visitors that leave a page without interacting.
What is Bounce Rate?
400
The total revenue generated from an ad campaign divided by the cost of that campaign.
What is Return on Ad-Spend (ROAS)?
400
These guys send you coupons in the mail.... yes pony express.
Who is Valpack?
400
Type of conversion that happens when a customer sees a Display Network ad, then later completes conversion on your site.
What is a view-through conversion?
400
Logical Position's vendor for call analytics and recordings.
What is Marchex?
400
These 4 metrics are available as Adwords columns once Analytics has been linked.
What are % New Users, Bounce Rate, Avg. Session Duration and Pages per Session?
500
The number of impressions you've received divided by the estimated number of impressions you were eligible to receive.
What is Impression Share?
500
Larry Kim founded this company.
Who is Wordstream?
500
This feature allows advertisers to target search queries made by people that have previously visited their website.
What is Remarketing Lists for Search Ads (RLSA)?
500
Logical Position's Chicago acquisition in August of 2015.
What is Virtue Advertising?
500
This report shows the different paths that users take before converting.
What is the Top Conversion Paths report?