Premium Analytics
What are 150+ metrics?
The number of additional metrics offered in Premium Analytics, enhancing standard reporting.
What is NewsWhip?
This add-on acts as an early warning system for emerging narratives and crisis communications.
What is Guardian?
This Sprout Social add-on is designed to give confidence to organizations in highly regulated industries like financial services and healthcare.
Whats is the value of our integration with Sales Cloud?
Send leads to sales and create new contacts that connect with your social channels. Route and match messages and contacts from the Smart Inbox to Sales Cloud.
What is Analyze by Ai?
This feature in Premium Analytics automatically surfaces key takeaways from your data.
What is a predictive media intelligence solution?
NewsWhip is described as this type of intelligence solution because it can forecast future media events.
What are strong account signals of folks who would be a good fit for Employee Advocacy?
- Brands that are regularly posting on LinkedIn
- Employees who actively post on LinkedIn
- Companies with employees who write blog posts and articles
- High LinkedIn company reposts by employees
What are Blocked Words?
This core Guardian feature helps prevent agents from sending non-compliant language by automatically detecting and blocking prohibited words or phrases.
What is the value of the Tableau integration?
Unified source of truth $\rightarrow$ View and consolidate all your data in one location
Birds-eye view $\rightarrow$ Provides a complete picture
Democratize data $\rightarrow$ Easy to share data with relevant leaders
Who is the ideal customer persona to sell Premium Analytics to?
Organizations with an emphasis on paid and organic, or consistent users of Sprout Tags, are described as a good fit for this product.
What are AI agents?
These "agents" within NewsWhip deliver analyst-quality alerts explaining what's happening, why it matters, and how it's evolving.
What are the personas (titles) most interested in Employee Advocacy?
Social Media Manager, Director of Marketing, Communicaitons Executive, Talent Acqusition Partner
What does Legal Teams mean when it comes to the Guardian product?
This type of team focuses on keywords like "GDPR," "HIPAA," and "Policy enforcement," often requiring proof of compliance.
What is the value of the Service Cloud integration? What are some of the areas it helps support?
Support your customers on any channel
Create a full 360 degree view of your customer
Respond directly from within Service Cloud
Intelligent automated case routing
What do Tableau and Salesforce Marketing Intelligence Cloud do within Premium Analytics?
Sprout's pre-built connectors for these two specific BI tools remain exclusive to the Premium Analytics add-on.
What is Real-time monitoring?
This NewsWhip capability tracks millions of articles and posts each hour across news sites and social platforms.
What does pre-approved messaging do (or pre-approved content)?
Employee Advocacy helps minimize brand risk by enabling employees to share this kind of messaging.
What are Secure Forms?
This functionality utilizes PCI-compliant forms to safely gather necessary PII from customers without forcing them to switch channels.
What’s the value of Agentforce for Sprout + Salesforce Service Cloud customers?
Customer care teams can elevate their care by accelerating case resolution, personalizing responses, and enhancing brand experience through consolidated, multi-channel insights.
What are the value props for Premium Analytics?
Unlock new possibilities, prove social ROI, mitigate risk, increase influence internally, and gain resources and budget
How are NewsWhip and Sprout Listening complementary solutions?
Sprout Listening is a dedicated tool for social media monitoring and content optimization. NewsWhip provides a comprehensive media ecosystem view, tracking viral content and trends across social media, news, blogs, and online communities for reputation management.
What are the value props of Employee Advocacy?
Increase brand awareness
Drives sales/revenue
Streamline comms
Attract Talents
Reduce Risk
Create Thought Leaders
What are some use cases of Guardian? (Law Firms, Utilities, Non-Profits, Retail, Gov)
What does our integration with Slack do?
Simplify workflows with instant updates through Slack for approvals and tasks. Create automated notifications for actions that happen in Sprout to be sent to a Slack channel.