Business knowledge
What does “YPB” stand for?
Your Personal Best
What is Abercrombie & Fitch Co.’s primary business intention in focusing on U.S. college-age customers in this case?
Build long-term loyalty and become the go-to apparel choice during and after college
How long is the Q&A after each team’s presentation?
5 minutes
How many global lifestyle brands are in the Abercrombie & Fitch Co. portfolio for this case?
5
In how many countries does A&F Co. operate?
120+
What must be included on the final slide of your presentation deck?
Works Cited
Where will the Top 5 teams visit on January 23rd as part of this live case?
A&F Home Office in Columbus, Ohio
What kind of experience does A&F Co. aim to create across stores, online, apps, and social media?
Seamless, inclusive, and welcoming omni-channel experience
Which research method is specifically encouraged for gathering insights from college customers?
Surveys and/or focus groups
What is one of A&F Co.’s brands in this case?
Hollister, YPB, and Abercrombie & Fitch
Which group does Hollister primarily target in this case?
Younger Gen Z students
Are students allowed to contact local A&F stores, management, or customers for this case?
No
In what year was Abercrombie & Fitch established?
1892
When designing your team’s strategy, which business intention should guide your recommendations?
Propose integrated, research-based tactics that can realistically drive growth and be implemented by A&F Co.
What is the main goal of this case project regarding U.S. college students?
Make A&F’s portfolio the go-to apparel retailer for U.S. college-age shoppers