K
A round or pointed letter extends higher or lower than a flat letter to make it optically appear the same size
Overshoot
Traditional unit of typographic measurement based on 12 points
Pica
A format created by Adobe Systems in its software program Adobe Acrobat as a universal browser
PDF/Portable Document Format
Technique of combining or superimposing photographic images from different sources to produce a new and surprising relationship between the individual components
Photomontage
Color system that enables designers to specify consistent color matching across printing inks, pens, and paper
Pantone System
The size of the body of each character in a font
Point Size
Used to store data temporarily, while the computer is switched on
RAM/Random Access Memory
Pictorial sign that depicts a simplified representation of a particular object or activity.
Pictogram-
A digital image that is composed of pixels that are structured in a grid and are assigned a specific
location and color value
Raster
Stands for picture element; this is the smallest dot that can be displayed on a screen
Pixel
Traditional term for a quantity of paper, normally 500 sheets
Ream
Graphic device that uses pictures or symbols, in place of words or syllables, to represent a statement or idea
Rebus
Traditionally, an impression from metal type for examination and correction; now applies to initial
output for examination and correction before final output
Proof
The degree of detail and clarity of a display; usually specified in dots per inch (dpi)
Resolution
Colors on computer monitors are defined in terms of a combination of these three colors
RGB/Red, Green, & Blue-
The horizontal equivalent of columns. Online it’s harder to plan for ____ as the height of the format is often inconsistent and dynamic.
Rows
A model or belief system that can reference the organization and creation of information
approaches to process or various ways of working
Paradigm
Standard type style or regular weight of an upright typeface
Roman
A unit of measure corresponding 1/12 of a pica. It is the standard unit of typographic measurement.
Point
Having narrowed the range of approaches you will consider for the final design from those presented
in the thumbnail stage. This stage of the Creative Process provides a chance to more fully explore and
represent the visual expression of your best concepts.
Roughs
Font or character without serif(s)
Sans Serif
The study of relationships between signs and symbols and what they represent in terms of both
content and meanings
Semiotics
A guide at the top (header) or bottom (footer) of the format to indicate your position in a manuscript. The information provided could be the title, chapter title, section title, author, etc.
Running Header or Footer
Versatile printing process in which the image is created by forcing the printing ink through a fine screen of fabric or metal
Screen Printing
This Apple technology allows video, digitized sound and music, 3D, and virtual reality to be viewed on your website. ____________ is a multimedia development, storage, and playback technology from Apple. These files combine sound, text, animation, and video in a single file. ____________ files can be recognized by their file name extensions: qt, mov, and moov.
QuickTime Video