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A format created by Adobe Systems in its software program Adobe Acrobat as a universal browser
PDF/Portable Document Format
Stands for picture element; this is the smallest dot that can be displayed on a screen
Pixel
Traditional unit of typographic measurement based on 12 points
Pica
Technique of combining or superimposing photographic images from different sources to produce a new and surprising relationship between the individual components
Photomontage
Pictorial sign that depicts a simplified representation of a particular object or activity.
Pictogram
A unit of measure corresponding 1/12 of a pica. It is the standard unit of typographic measurement.
Point
A round or pointed letter extends higher or lower than a flat letter to make it optically appear the same size
Overshoot
Traditionally, an impression from metal type for examination and correction; now applies to initial
output for examination and correction before final output
Proof
This Apple technology allows video, digitized sound and music, 3D, and virtual reality to be viewed on your website. ____________ is a multimedia development, storage, and playback technology from Apple. These files combine sound, text, animation, and video in a single file. ____________ files can be recognized by their file name extensions: qt, mov, and moov.
QuickTime Video
The size of the body of each character in a font
Point Size
Used to store data temporarily, while the computer is switched on
RAM/Random Access Memory
A digital image that is composed of pixels that are structured in a grid and are assigned a specific
location and color value
Raster
Term used to describe the arrangement of letters to avoid the appearance of uneven gaps and give the impression of consistent, even spacing between each letter
Optical Spacing
Traditional term for a quantity of paper, normally 500 sheets
Ream
Color system that enables designers to specify consistent color matching across printing inks, pens, and paper
Pantone System
A model or belief system that can reference the organization and creation of information
approaches to process or various ways of working
Paradigm
Graphic device that uses pictures or symbols, in place of words or syllables, to represent a statement or idea
Rebus
The degree of detail and clarity of a display; usually specified in dots per inch (dpi)
Resolution
Standard type style or regular weight of an upright typeface
Roman
Having narrowed the range of approaches you will consider for the final design from those presented
in the thumbnail stage. This stage of the Creative Process provides a chance to more fully explore and
represent the visual expression of your best concepts.
Roughs
The horizontal equivalent of columns. Online it’s harder to plan for rows as the height of the format is
often inconsistent and dynamic.
Rows
Versatile printing process in which the image is created by forcing the printing ink through a fine screen of fabric or metal
Screen Printing
A guide at the top (header) or bottom (footer) of the format to indicate your position in a manuscript. The information provided could be the title, chapter title, section title, author, etc
Running Header or Footer
Colors on computer monitors are defined in terms of a combination of these three colors
RGB/Red, Green, & Blue
Font or character without serif(s)
Sans Serif