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Finance
General
Random
Measurement
Programmatic
100
Weekly report which shows which invoices we're responsbile for.
What is the URI?
100
The Marketing capability often goes by this name.
Who is IP?
100
This is not just your zip code, your state, but it's commonly targeted.
What is DMA?
100
Some clients have it, others constantly change it, but it is what defines performance.
What is KPI?
100
We use this technology to buy inventory programmatically in real time.
What is a DSP?
200
This is the max budget we're allowed to spend across all IOs for a given campaign.
What is an MBA?
200
We MUST do this for every campaign launch, especially if it includes high impact placements.
What is QA?
200
This team manages campaigns on Google and Bing.
What is SEM?
200
A platform used to easily deploy tags across an advertiser's website.
What is TMS?
200
If this is the DSP we're using, we wouldn't need to generate tags.
What is DBM?
300
This report keeps track of all the campaigns which have completed.
What is the UMB?
300
In order to identify placements which should not be trafficked, our media team uses this in the placement naming convention.
What is DNT?
300
This is the newest version of our preferred 3rd party ad serving platform.
What is DCM?
300
If you see an ad that knows exactly what you were looking at before you saw the ad, it's probably using this feature.
What is DCO?
300
We can still buy premium type of inventory through these properties. AOL and Yahoo have it.
What is O&O?
400
This is the process by which we tell our partners how much to bill us for a particular month.
What is RFI?
400
This is a legal agreement made with a specific partner that can apply to all Digitas IOs with that partner.
What is an MSA?
400
Super complex, but some believe it'll be the key to targeting. It holds all the data into a single platform.
What is DMP?
400
If you want to measure anything in mobile apps, you'll most likely need to implement one of these.
What is an SDK?
400
When you see an ad through Facebook, they are most likely managed by these guys.
What is PMD?
500
If we under delivered on a campaign, we'll most likely need the Media team to issue one of these.
What is an AIO?
500
This document is the contract between our clients and Digitas. It represents the staff and work agreed to for the year.
What is an SOW?
500
This partner protects our brands against fraud.
Who is IAS?
500
This is a measurement of the dollars earned per dollars spent in advertising.
What is ROAS?
500
This cost method does not require a fixed price, but a max price.
What is DCPM?