Digital FAQ
Keyword strategies are the same when comparing PPC and SEO.
What is No - Both have very different strategies to be successful.
We can start designing a site map without arch files - yes or no.
What is NO!!!!!!
Clients fall into 1 of 3 buckets based on how they score us. Name those buckets.
What is
Promoter
Passive
Dectractor
The Agency FIFTY3 Slack channel where team members should share positive feedback from clients, encourage and motivate each other, and boost over morale every day.
What is #Kudos
PSM stands for this
What is Portfolio Sales & Marketing Manager
It typically takes this long to see results from our SEO program.
What is 3 - 6 months
This is an AI tool that the copywriting, content, and design teams use to help with brainstorming, draft writing, conceptual work, and outline generation.
What is JasperAI
NPS stands for this
What is Net Promoter Score
This "mentality" is a term used to describe always wanting to use your camera in meetings.
What is Camera on mentality
CX3 stands for this
What is Cardinal Experience, Customer Experience, and Client Experience
This is the main criteria for a FIFTY3 website conversion.
What is any action that can capture contact information like name, address, phone, andemail.
This is a logo in a brand system that serves as a simplified version of a primary logo and focuses solely on the logotype (font).
What is a wordmark
NPS measures this
What is Customer or client satisfaction
This is the number of follow-up questions we should ask a client before we agree or disagree on their feedback.
What is 3
BTR stands for this and is described as being this.
What is
Built To Rent
They're often stand-alone homes or townhomes designed to be a neighborhood but for people not ready to commit to a mortgage or looking for more of an amenity package than a typical home/neighborhood can offer.
Name the main reason a client shouldn't search for their own ads.
What is Google knows the ad is not relevant to the user.
Over time they will show the ad less and make us pay more to show that ad.
Name this file format: a vector file format for web/digital applications. Only supports RGB color space.
What is SVG
A client scored 6 on the NPS. They fall into this bucket.
What is Detractor
This is the action of listening with the intent to understand the other person fully, rather than listening to respond.
What is active listening
This is the largest property management company in the US.
What is Greystar
For reputation management, this is captured before a potentially negative review is posted.
What is Feedback
Our three major deliverables alongside our tiered logo packages.
What is Style Guide, Visual Identity, and Brand Guidelines
This question is used to measure a client's NPS score.
What is "How likely is it that you would recommend FIFTY3/Company to a friend or colleague?"
This is an example of asking this type of question.
"It’s a hard call but based on what I know about your community, I think we should do the Standard Social Content Package and it will result in more brand engagement, does that seem like a good direction?"
What is a leading question
This is the nation's largest utility management & billing services company.
What is Conservice