Mission & Vision
What is the main purpose of a mission statement?
To explain why the agency exists
What does SMART stand for in objectives?
Specific, Measurable, Achievable, Relevant, Time-bound
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats
What does an action plan include?
Specific actions, timelines, responsibilities
Why is leadership important in strategic planning?
It guides the process and motivates the team
What does a vision statement describe?
The desired future state of the agency
Which is broader: a goal or an objective?
Goal
Which two SWOT factors are internal?
Strengths and Weaknesses
Why is evaluation part of a strategic plan?
To monitor progress and adjust as needed
Name one leadership quality that helps in planning.
Vision, communication, decisiveness, collaboration
True or False: A mission statement should describe specific measurable goals.
False
Fill in the blank: Objectives break goals into ______ actions.
Specific and measurable
Which two SWOT factors are external?
Opportunities and Threats
Give one example of a metric to evaluate a public health intervention.
Percentage increase in immunizations or reduction in smoking rates
How can leadership style affect a strategic plan’s success?
It can influence team morale, stakeholder engagement, and execution
Give an example of a vision statement for a public health agency.
Healthy communities without disparities
If a public health agency’s goal is to improve vaccination rates, what is an example of a SMART objective they could set?"
Increase childhood immunizations by 15% in one year
Give an example of an external threat to a public health agency.
Funding cuts, new regulations, emerging health crisis
Who should be assigned to tasks in the action plan?
Specific staff or teams with clear responsibilities
Give an example of how a leader might adapt during a crisis.
Revising priorities, reallocating resources, communicating clearly
How does a mission statement help guide decisions?
It ensures decisions align with the agency’s core purpose and priorities
Why is it important to have measurable objectives?
So progress can be tracked and success evaluated
Why is an environmental scan important?
It ensures the plan responds to the agency’s current context
True or False: An action plan is optional if you have a strong mission and goals.
False
What role does a leader play in evaluating and updating the plan?
Ensures accountability, monitors progress, and adjusts goals as needed