Account Services
Provides administrative support
Who is account coordinator
Develops big picture concept using the creative brief and passes along their vision to the Art Director and Copywriter team.
Who is Executive Creative Director / CD / ACD
Purchases images/graphics needed for the deliverables
Who is Art Buyer
Translates copy to different languages
Who is Translator
Provides admin support to PM's and producers
Who is Project Coordinator
Focuses on high level strategy/works with C-suite individuals
Who is Director of Account Services or Group Account Director
Edits copy to ensure that the voice is consistent with brand, product and target audience
Copy Editor
Checks copy for spelling, grammar and punctuation errors
Who is Proofreader
Designs presentation decks using PowerPoint, Keynote and Prezi
Who is Presentation Specialist
Monitors the projects deadline, budget and resource allocation (including talent)
Who is Project Manager / Producer
Manages high-level client relationships
Who is Account Director
Responsible for stylistic decisions based on what they are given– color, typography, layout
Who is Graphic Designer
Enhances images – sharpens shadows, enhances the lighting and intensifies contrast
Who is Photo Retoucher
Takes photographs
Who is Photographer
Oversees the timeline of each project, partners with the creative team to balance workloads
Who is Traffic Manager
Acts as liaison between client and creative team
Who is Account Executive
Provides visuals of a campaign. Partners with copywriter(s) in brainstorming concepts to present to the client (highly conceptual, not responsible for the design)
Who is Art Director (or Senior A.D. / Junior A.D.)
Finalizes details before a deliverable is produced – resizing, reformatting, organizing
Who is Production Artist
Creates illustrations by hand or digitally – storyboards, logos, infographics
Who is Illustrator
Uses research to identify which media outlets will be successful in reaching target audience
Who is Media Planner
Oversees agency's team focused on a brand/client
Who is Account Supervisor
Provides the voice of the campaign, partners with art director(s)
Copywriter (or Sr./Jr copywriter)
Oversees Creative Team and delegates tasks.
Who is Creative Services Manager/Studio Manager/Production Manager
Brings multiple images together to create new one – merges product + watersplash
Who is Digital Imager / Compositor
Negotiates with media vendors and purchases ad space