Definition/Origin
Who came up with the origins for agenda setting
Walter Lippmann
what is Pseudo Environment
News/media's projections of the world create pseudo environment that exists alongside the actual environment
what was the social media outlet used in the experiment
what is a basic definition of agenda setting
it refers to the media's ability to influence the public by highlighting certain issues
What is Cognitive Paradigm
how media consumption shapes cognition, decision-making, and the interpretation of reality.
what was the research method used in the article
there was a treatment group exposed to political information on social media and a control group that was not in order to see if the treatment group exhibit agenda setting effects?
what did Lippmann emphasize about agenda setting
that media-created "pictures" of reality are distorted reflections, not direct representations.
what is Gatekeeping
Gatekeepers decide which stories to cover and which to ignore based on perceived importance.
what was the overall outcome of the research
The treatment group showed stronger agenda-setting effects than the control group, who exhibited greater attention decay.
Also, participants with low levels of political interest were most susceptible to agenda cueing