Messaging
Includes sms and mms
messages
Example for mobile web advertising
banner ads or pop up ads
the mobile device’s GPS to send ads to users close by
Geo-location Advertising
When does Mobile Video Advertising run?
before video user is watching
What is advergaming definition?
Inserting brand content within games to catch the attention of potential customers
includes images or video, up to 500 characters
mms
Where do Interstitials Advertising pop up?
between page loads of sites or apps
Who uses geo-location?
Local businesses
What is mobile videos definition
An advertisement for a product or service featured in a video format.
Creates more interaction
This is a direct and immediate channel
sms
This creates instantaneous user responses.
Mobile web ads
This allows personalized content
geo location
Why are interactive ads better?
There is more engagement
Advergaming will remain on users device for a longer period of time creating a brand recall value.
This creates?
Long-term results
This is more expensive
mms
This forces users to watch the ad until they are able to click out of it.
Interstitials Advertising
Why is opt in requirements a disadvantage?
Location-based advertising only works when users actually use the location
Why would it be bad if customers ignore the ads?
Loss of money or there point never reached the consumer
Why is promoting a disadvantage
costly