Know Your Clients
A + I
Culture Grab Bag
Potpourri
100
This iconic Kellanova snack brand produces over 14 million units per hour at its North Carolina facility.
What is Cheez-It?
100
This type of filter splits conversation by emotional valence, often into positive, neutral, and negative.
What is sentiment analysis?
100
This is the real first name of the singer known as P!nk.
What is Alecia?
100
What appetizer has flowered on the Outback Steakhouse menu since 1988– it accounts for 1 in 4 apps ordered there?
What is The Bloomin’ Onion
200
Mars is famously known for this globally loved candy that “melts in your mouth, not in your hand.”
What are M&Ms?
200
This tier of influencers, typically with 10K–100K followers, often delivers the highest engagement efficiency.
What are micro-influencers?
200
This DJ went viral for his Coachella 2024 performance of “Turn Off the Lights,” which became a TikTok audio for transitions, outfit reveals, and chaotic edits.
Who is Chris Lake?
200
This HBO series didn’t just break the ice — it shot its way to nearly a 400% viewership increase within its first seven days after debuting in November 2025.
What is Heated Rivalry 
300
GM is heavily investing in this technology to drive its all-electric future.
What is Ultium battery technology?
300
This metric identifies whether a creator’s engagement is driven primarily by their own audience versus platform-wide algorithmic exposure.
What is native vs algorithmic engagement attribution?
300
This wildly popular designer toy from the “The Monsters” series — created by Hong Kong artist Kasing Lung — became a 2025 collector obsession, with drops selling out instantly and reselling for hundreds online.
What is Labubu?
300
This iconic Detroit building, completed in 1930, is known for its Art Deco architecture and was once the tallest building in Michigan.
What is the Guardian Building?
400
James Hardie, now known for its industry-leading fiber-cement siding, was founded in this year.
What is 1888.
400
This collaborative initiative at The Weber Shandwick Collective focuses on enhancing teamwork and communication across various agency brands, fostering a culture of shared knowledge and innovation.
What is Interplay?
400
This term describes the brief moment older social media users wait before speaking in a video, a habit Gen Z claims instantly reveals someone’s age.
What is the millennial pause?
400
This event, which took place in 1914, is often cited as the immediate catalyst for the outbreak of World War I. It occurred in Sarajevo, in the region of Bosnia and Herzegovina.
What is the assassination of Archduke Franz Ferdinand?
