How We Got Here
In the 2010s, paper tickets were replaced by mobile tickets stored on this device.
What is a phone?
This NBA team calls the Intuit Dome home
Who are the LA Clippers?
ClutchBot is the AI mascot for this Houston NBA team.
Who are the Houston Rockets?
In PESTEL, the “T” stands for this.
What is Technological?
AI shouldn’t handle sensitive and personal fan complaints. These should.
Who are humans?
During the 2020–2023 era, fans could enter stadiums and pay without touching anything. This word for that starts with C.
What is contactless?
At the Intuit Dome, fans can enter without a ticket because this part of their body gets scanned.
What is their face?
ClutchBot is the digital version of Clutch, the Rockets’ mascot, who is this animal.
What is a bear?
The Blue Ocean Four Actions are Eliminate, Reduce, Raise and this.
What is Create?
Teams measure this success metric, which starts with S, through fan feedback and repeat attendance.
What is satisfaction?
Fan experience went from digital → frictionless → personalized → this word, which starts with P
What is predictive?
At the Pick and Roll stores, fans grab food and skip this.
What is the checkout line?
This San Francisco MLB team uses AI concessions at Oracle Park.
Who are the Giants?
In PESTEL, government rules about biometric data fall under this “P” factor
What is Political?
The group recommended this option, which combines efficiency and personalization in phases.
What is Integrated Approach?