Learn the Lingo
The science of making machines smart.
What is AI (Artificial Intelligence)?
The 'C' in the CRIT framework, which stands for providing raw, real, and useful inputs.
What is Context?
This type of AI is used to create net new content like copy, images, and audio.
What is Generative AI?
This practice ensures a person is always involved in the AI process.
What is "Human-in-the-loop"?
AI excels at this and volume.
What is Speed?
This primary subset of AI makes predictions about outcomes without being explicitly programmed.
What is Machine Learning (ML)?
The 'R' in the CRIT framework, where you tell the AI to act like a specific expert.
What is Role?
You can give an AI screenshots, PDFs, and tables to analyze using this capability.
What is Multimodal?
This type of risk should be the first you take with AI, such as for planning or content drafts.
What is low-risk?
A human superpower that AI lacks, involving curiosity.
What is Nuance?
These computing systems, made of interconnected digital "neurons," power deep learning.
What are Neural Networks?
According to the WWW presentation, this iterative process is the secret to improving AI outputs.
What is Prompt → Output → Improve prompt → Output → Repeat?
Building one of these allows you to save and scale prompts across people and teams.
What is a Shared Prompt Library?
AI reflects the patterns and the flaws in the data it was ____ on.
What is trained?
A key human strength that involves creativity and imagination.
What is Critical Thinking / Imagination?
This stands for Generative Pretrained Transformer.
What is GPT?
The 'T' in the CRIT framework, which defines how many ideas you want and in what format.
What is Task?
This type of AI can take actions to work toward a goal.
What is an Agentic AI?
You should check for this to avoid stereotypes, especially in segmentation and personalization.
What is Bias?
AI is great at task automation, but humans bring this key skill related to feelings.
What is Emotional Intelligence?
When an AI model generates false or nonsensical information while presenting it with confidence.
What is a Hallucination?
The phrase that explains why good prompting is so important.
What is "Garbage in → garbage out"?
Instead of typing, this input method provides more context and allows for faster thinking.
What is Voice?
This is more important to measure than speed to ensure you're getting high-quality results.
What is Performance/Quality?
The two superpowers listed as exclusively human are Creativity and this.
What is Critical Thinking?