Features
This feature of AI Max takes your inputted keywords and turns them into Broad Match targeting.
What is Search Term Targeting?
Google's new AI Search ads placements.
What are AI Overviews and AI Mode?
This feature of AI Max takes your inputted keywords, landing page content, and ad assets to generate relevant ad copy.
What is Text Customization/ACA (automatically created assets)?
Search is becoming more conversational and queries are much longer tail than before. This type of targeting is essential in future-proofing your business.
What is keywordless targeting?
Pre-post was previously the only way to test AI Max. This new method of testing allows advertisers to account for seasonality and other external factors.
What is Experiments for AI Max?
An advertiser's Search campaigns primarily use exact and phrase match keywords. X% is the typical performance uplift they can expect in conversions or conversion value.
What is 27%?
For optimal performance, AI Max for Search campaigns requires all three of its settings.
What are Search term matching, Text customization (formerly ACA), and Final URL expansion (FUE)?
This BFM metric can serve as an indicator of how much of the advertiser's spend is currently eligible for Google's new AI Search inventory.
What is Search Coverage or Search Max?
This new pilot allows the Advertiser to exclude words and phrases from ad assets being generated AND provide messaging restrictions allow freeform input of guidance that adheres to your brand identity.
What are Text Guidelines?
This dashboard showcases example AI Max Incremental Converting Queries and Incremental/Uplift metrics of your client's AI Max campaigns.
What is Search Targeting Incrementality Dashboard (go/search-targeting-incrementality)?