Diaries
This is the typical audience of a diary entry
What is oneself (yourself)?
This is the location of the reporter's name
What is the byline?
Writers let the reader know that the email is about through this part of the email
What is the subject line?
This term refers to facts, data and statistics used by an advertisement
What is logos?
In addition to a headline, a blogger uses this feature to attract the attention of readers
What is an image?
What are stars?
This part of a diary entry is typically found in the top right-hand corner
What is the date?
This is what the first sentence of a news article is called
What is the lede
This is the part of the email that greets and addresses the reader
What is the salutation?
Nike might use Michael Jordan in its ads to increase this type of appeal
What is ethos?
This is a description of the image immediately below it
What is a caption?
This is what the title of a review is called
What is a headline?
This is a common salutation for diary entries
What is Dear Diary?
This is the colloquial term for the questions Who, What, Where, When and Why?
What are the 5 W's?
What is the body?
Advertisements use these short, memorable phrases to sell their products
What are slogans?
This term refers to the emotional impact of a word and is why an author might choose one word over another
What is connotation?
This would be found under the headline but above the text
A subheading
Most often, a diary entry is organized using this structure
What is chronological order?
This is how a news article is structured/organized
What is an inverted pyramid?
This is the part of the email that often begins with the word "Sincerely,"
What is the closing?
Advertisements use this technique when they tell the reader to do something
What is call-to-action?
This term refers to a very wide readership of a blog
What is the general public?
This is the structure the reviewer will use to point out the good and the bad
What is compare and contrast?
Robert Scott signed his name "R.Scott" in this part of his final entry
closing
This is the audience for most news stories
Who is the general public?
Using the recipient's title creates this type of tone
What is formal, professional or business
A campaign might list their major ideas using this organizational structure
What are bullet points?
A blogger might use terminology specific to his topic and understood by his particular audience
What is jargon?
The reviewer addresses the reader directly using this type of pronoun
What is second person pronoun (you)?