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Assess the idea that globalisation results in a lack of unique culture.
Globalised culture reflects how the local or national cultural developments can spread, to be picked up, shaped and changed to suit the needs of different groups. This can result in the creation of something new, different and unique, a process known as cultural hybridisation. On the other hand, an alternative interpretation suggests a process of convergence and similarity within cultural groups. Many products and services have spread throughout the world, homogenizing some forms of culture into things that can be bought and sold. Sklair argues that to understand global cultural development we need to think about localised globalism, globalised localism, and global cultural convergence.