General Information
the four main factors that influence a customer’s purchasing decision. Also known as ‘the 4Ps’, the marketing mix refers to product, price, place and promotion
What is the marketing mix?
an investigation to assess whether project will be a success or failure
What is a feasibility study?
the ways in which people in a group interact with each other and the effect that these have on the team
What is a group dynamic
a record of transactions and changes made
What is an audit trail?
written evidence of payments received
What is a receipt?
this stands for Attention, Interest, Desire, Action; a principle for describing the stages that a customer goes through when purchasing a product or service
What is AIDA?
evaluation of potential risks such as injury, loss or danger that may be encountered during an event
What is a risk assessment?
Working within a team is challenging. Communication is the key to good collaborative working. If disagreements occur, be ready to listen, keep calm, makepoints clearly and try to resolve outstanding issues.
What is customer focus?
money that is received
What is income?
a document showing a description of, and the quantity of, goods sent, included in the parcel
What is a delivery note?
describes one feature or perceived benefit of a business, product or, destination that makes it stand out from its competitors
What is a unique selling point (USP)
a short, written plan, such as an itinerary
What is a concept plan?
free from disagreements
What is a harmonious group?
money that is spent
What is expenditure?
evidence of tickets sold. Each one corresponds to one particular ticket that has been issued, usually identified by a number and/or letter. This usually contains name, title, and date/time if event and may include row and seat number
What is a ticket stub?
a word or unspaced phrase beginning with the # symbol to link posts, widely used on Twitter and Instagram
What is a hashtag?
an analysis based on assessing Strengths, Weaknesses, Opportunities and Threats
What is a SWOT analysis?
a person who represents an organization, for example, when attending a conference
what is a delegate?
financial gain; the difference between the amount spent on an event and the amount earnt
What is profit?
the first installment/payment for a product or service, with the balance to be paid later
What is a deposit?
Business to business; selling products and services to other businesses
What is B2B?
a substitute plan that is put into place if something goes wrong with the original event
What is a contingency plan?
in a financial context, making information as clear and accessible as possible
what is transparency?
the amount of money in an account at any one time
What is a balance?
a form of paper payment that a payer signs and the payee presents to a bank
What is a check?