Financial terms
money left over
surplus
a backup plan put in place in case of something going wrong during the event
Contingency Plan
word or unspaced phrase beginning with the # symbol that acts as a link
Hashtag
a form of paper payment that a payer signs to be presented to a bank
cheque
an official statement or story given to the media for publication to advertise an event
Press release
the amount of money in an account
balance
spent money
Expenditure
describes one feature or perceived benefit of a business or product that makes it stand out from competitors.
Unique Selling Point
a formal, objective, systematic process in which numerical data is used to obtain information that can be numerically presented
Quantitative
a record of transactions and changes made
Audit Trail
the four main factors that influence a customer's purchasing decision. Product, price, place, and promotion
marketing mix
Attention, interest, desire, action; a principle for describing the stages that a customer goes through when purchasing a product or service
AIDA
earning enough income to cover costs
Break-even
evidence of a sold ticket; each stub has a number or letter that corresponds to a purchased ticket and usually contains a buyer’s information for identification
Ticket stub
data gathering techniques based on ideas, opinions and judgments that gather information with focus groups, interviews, and observations.
Qualitative