HISTORY & HERITAGE
FEATURE & BENEFITS
STYLES
SOLE
100

The first Air Max shoe released on March 26, 1987

What is the Nike Air Max 1

100

The contents of the polyurethane bag

What is "air" but mostly nitrogen

100

At the time this Air Max had the largest Air Unit in the heel

What is the Air Max 270

100

You can do this if you see a consumer wearing Air Max

What is greet them and Compliment their shoes!

200

The designer of the Air Max 1

Who is Tinker Hatfield

200

The fit benefit of having "air" in midsole 

What is the shoe is lighter

200

The Men's Air Max that is a part of the key item selling challenge for November and a frequent top seller

What is the Air Max 2017

200

Your unsure how to explain air max to consumer

Ask peer, use track app or product details to learn more to be able to provide more expertise moving forward!

300

This style first released in 2017 completely re-defined Air Max and brought to life the idea of running ONLY on air

What is VaporMax

300

The reason why air max is sustainable?

What is Air Max uses recycled plastics and fewer materials (such as foams)

300

This OG Air Max was the first style to have two visible air units in the heel and forefoot

What is the Air Max 95

300

Consumer had an issue w/ their air bubble

If it's within 60 days, offer to do an exchange BUT ask what they are using them for to offer a different style

Otherwise partner w/ a leader to see further direction (Nike.com or one time exception)

400

The Air shoe that came before the Air Max franchise w/ a small air bag inside the heel

What is the Tailwind

400

This upper feature is commonly paired w/ Air Max styles for better breathability and durability

What is Engineered Mesh (Flyknit is also acceptable)
400
Also known as the Air Max TN
What is the Air Max Plus (Tuned Air)
400

Consumer can't find the Air style they're looking for

What is offer to order online OR find a similar Air Max style

500

The inspiration for the Air Max bubble

Centre Pompidou in Paris -  a building known for its "inside-out" design with all of its functional elements visible on the exterior.

500

Activities that you can use FW styles with Air

All these are acceptable:

What is everyday use/causal wear

What is to be super fly :)

What is SOMETIMES Training/Running, but mostly walking

500

"Air that moves with you"

What is the Air Max DN

500

Consumer says "I got these air shoes, but I can't remember which ones"

Check if they're a member and see if they saved it in their profile! Otherwise ask questions like "what activities they're doing"