Airbnb's COVID-19 Responses
What percentage of Airbnb’s workforce was laid off in May 2020 due to COVID-19?
25%
What caused Airbnb’s business to initially collapse during COVID-19?
Global lockdowns and travel restrictions.
Which level of Maslow’s Hierarchy of Needs includes safety and financial stability?
Safety needs.
What type of "clean" initiative did Airbnb introduce during COVID-19?
The "Enhanced Clean" program.
What did Airbnb prioritize for laid-off employees during COVID-19?
Career transition support and health insurance.
What new type of travel did Airbnb focus on during the pandemic to adapt to restrictions?
Local travel and longer-term stays.
What financial action did Airbnb take to survive the pandemic?
They laid off 25% of their workforce.
At which level of Maslow’s hierarchy do individuals seek personal growth and self-fulfillment?
Self-actualization.
How did Airbnb shift their focus to maintain revenue during COVID-19?
They pivoted to longer-term stays and local travel.
What did Airbnb offer to remaining employees to ensure job security during the pandemic?
Remote work options and continued income.
What initiative did Airbnb introduce to ensure property cleanliness during the pandemic?
The "Enhanced Clean" program.
What was a key challenge for Airbnb regarding hosts during the pandemic?
Supporting hosts who lost income due to cancellations and lack of bookings.
At what level
Level
What was one of the new ways Airbnb supported its hosts during the pandemic?
They provided a $250M relief fund to cover canceled bookings.
What did Airbnb do to maintain a sense of community among employees during the pandemic?
Fostered virtual communication and team-building activities.
What new virtual offering did Airbnb introduce as part of its pivot during COVID-19?
Airbnb Experiences went virtual.
What was one of the main concerns for guests staying in Airbnb properties during COVID-19?
Cleanliness and health safety.
At what level
What change did Airbnb make to adapt to the rise of remote work during the pandemic?
They promoted longer-term stays for people working remotely from different locations.
How did Airbnb recognize employees’ contributions during the crisis?
Through transparent communication and public recognition.
How did Airbnb support laid-off employees with their career transitions?
They provided severance packages, health insurance, and career transition support.
What percentage did Airbnb’s revenue drop in 2020 due to the pandemic?
Around 30%.
How many levels are there in Maslow’s Hierarchy of Needs?
Five.
How did Airbnb’s introduction of virtual experiences help the company stay relevant during lockdowns?
It allowed hosts to continue earning money and guests to enjoy activities from home.
What specific employee support did Airbnb offer to those affected by the layoffs?
Access to career counseling, mental health support, and job search assistance.