Digital Advertising Acronyms
CPC
This Georgia‑based manager has a background in Studio Art, once dreamed of being an astronaut, and was a trumpet section leader
Nicholas Spurley
This measurement tracks how quickly inventory sells and is replaced
Velocity
This California‑based manager is a die‑hard fan of the Padres, Lakers, Seahawks, and UW football, and has two young daughters
Daniel Stoll
ROAS
Return on Ad Spend
Originally from Portland, this health‑and‑wellness enthusiast has lived in Seattle, Los Angeles, and now New York City
Micah Lundstrom
This is the prime real estate located at the very start or end of an aisle, usually reserved for seasonal promotions
End Cap
Born in the Toronto suburbs and now living in Brooklyn, this manager studied Criminal Justice and dreams of acting
Jesse Adamson
RTB
Real time bidding
Born and raised in the greater Toronto area, this leader enjoys exploring local parks with his family, experimenting with rye bread and mustards, and considers Goldfish a staple snack
Graham Edwards
Store brands or retailer owned brands are commonly called this type of label
Private Label
This Colorado‑based Senior Manager lived in Chicago for 7.5 years and drinks what she calls an “unreasonable amount” of herbal tea
Sydney Bickel
MMM
Media/Marketing Mix Modeling
Raised in Riverdale in the Bronx, has lived in cities including NYC, Boston, Minneapolis, Chicago, and Greater Phoenix, and enjoys hiking, biking, traveling
Justine Velez
This retail concept describes integrating online and in-store shopping for a seamless customer experience
Omnichannel (Retail)
This manager graduated from Indiana University, interned with the NY Jets, and has lived in both San Francisco and NYC
Chloe Fleisher
This acronym represents the metric that measures incremental sales lift directly attributable to advertising, isolating the ad’s true impact from baseline sales
iROAS
Originally from Columbus, this Chicago‑based leader loves skiing, cooking, and once won a state championship in water polo
Nick Linville
Products purchased together frequently, like hot dogs and mustard, have high scores in this metric
Basket Affinity
This Michigan‑based manager once dreamed of being a news anchor and counts Top Gun as her favorite movie
Nicole Bonk