History
Why did people first drink alcohol?
Because the water was to dangerous to drink
What kinds of words can be used to describe alcohol products positively?
"healthy" words, such as natural or organic
What is the number one drug consumed by youth?
Alcohol
What are the three types of alcohol consumers?
abusers, users, and tasters
Most early Advertisements for bars were by...
Word of mouth
How often were alcohol ads shown on social media during COVID-19?
Every 35 seconds
What has grown faster: youth or adult exposure to alcohol ads?
Youth exposure
Which type of consumer generates the most profit for alcohol companies?
abusers
Why did spending on Advertisement's increase of much between 1955 and 1979?
Because of T.V. advertisements and the economy boom
What types of alcohol have been advertised on TV for decades?
Beer and wine
What was the average number of alcohol ads 11-14 year olds saw per day?
Three
Which type of consumer is the most influenced by marketing campaigns?
users
What act banned alcohol?
The temperance act
What is the top way to brand alcohol to a target market?
Social media
What age group of females has the highest prevalence of alcohol dependence
16-24 year olds
What countries heavily contribute to users becoming abusers?
Eastern European countries
What act allowed advertisements for products themselves to become widespread?
The trademarks act of 1875
What are the 5 ways of alcohol marketing?
Print, radio, television, websites, and social media
In the United States, what percentage of alcohol do youth consume per year?
11%
What is unethical behavior by alcohol companies?
Valuing profit over consumers health