Show:
Ads in general
Price of advertising
Target markets
Laws and limits
Advertising and intended effects
100
This is what the audiences are called in advertising
What is Target Market
100
This is the total amount of money spent on alcohol advertising a year
What is $2 billion
100
This audience prefers the more fruity and tropical drinks
Who are Women
100
This audience is who the advertisers must appeal to the most in their ads
Who are adults over the legal drinking age.
100
This is the intended effect of advertising to your audience
What is influence the audience to purchase your product.
200
This is an ad on television
What is a commercial
200
This spends more than $770 million on television ads
What is beer brewing industry
200
If an advertisement is put in the papers being delivered to a college campus this is the target audience
Who are college students
200
When are the ads for alcohol allowed to be shown on public television
When is 10pm
200
This is the intended effect of alcohol companies sponsoring sports events
What are more of their alcohol ads on television
300
This is where ads are located
What is the media
300
This is the amount of money spent on radio ads for alcohol
What is $15 million
300
This appeals to children in advertising
What is colors and/or cartoons
300
These types of characters are not allowed to be used when advertising alcohol
Who are cartoon characters
300
This is the intended effect of including comedy in alcohol advertising
What is getting the audience to remember the ad for a future sale.
400
This is where the majority of ads are shown in the media
What is television
400
This is what it's called to have a famous person or thing to advertise your product
What is an endorsement
400
This is the percentage of alcohol advertisements young people see each year out of all ads they see
What is 45%
400
This is what States can do with alcohol advertising as long as Congress approves
What is make their own laws about alcohol advertising
400
This is the percent of viewers to a specific channel that appeal to adults that alcohol advertisements can freely take place
What is 70%
500
This is the type of appeal most used by alcohol companies to appeal to emotions
What is pathos
500
This is the price of an advertisement to be shown during the Super Bowl
What is $3.5 million
500
This is the audience alcopops appeal to
Who are young people
500
This is what can't be included within an alcohol commercial
What is the effects of alcohol
500
This is how alcohol companies influence young people to drink without a direct advertisement to them
Who are people having fun