Aldi History
This year Aldi was founded in Germany.
What is 1913?
Aldi cuts down on overhead by having a smaller _____ _____.
What is product range?
This competitor is known for its massive super centers and global reach.
What is Walmart?
Aldi appeals to this shopper segment looking for lower prices.
This percentage of Aldi's offerings are private label compared to Walmart's 38%.
What is 90-95%?
This year Aldi entered the U.S. market.
What is 1976?
This Aldi practice saves on labor costs at checkout.
What is self-bagging?
This high-end grocery chain is also a competitor to Aldi.
What is Publix?
This type of household is a key demographic for Aldi.
What are budget-conscious families?
Aldi's smaller store format allows it to open stores in areas where this competitor can't.
What is Walmart?
The original goal of Aldi's founders.
What is to sell groceries at low prices?
Aldi's product packaging often stays in these.
What are boxes they were shipped in?
This warehouse club store competes with Aldi by offering bulk goods.
What is Costco?
Aldi attracts these health-focused consumers with its growing range of organic products.
Who are health-conscious shoppers?
Aldi's strategy focuses on providing this without sacrificing low quality.
What is low pricing.
The country where Aldi's first store opened.
What is Germany?
Aldi keeps advertising costs low by relying on this.
What is word-of-mouth?
This competitor is Aldi's sibling company, with a similar discount model.
What is Trader Joe's?
Aldi appeals to these shoppers who want a basic (no-frills) shopping experience.
Who are bargain hunters?
Aldi's limited selection and efficient store operations give it this edge over larger competitors.
What is a cost-efficient business model?
The key reason Aldi has continued to grow today.
What is their focus on affordability?
The percentage of Aldi's product range that is private label.
What is 90-95?
The biggest difference between Aldi and Walmart is their ________ costs.
What are overhead?
Shoppers who prefer fewer choices and a simpler product range are known as shoppers focused on __________ product choices.
What is simplified?
Aldi's advantage over Walmart lies in its ability to streamline these two areas.
What are operations and store management?