History
In which city did Gabrielle Chanel open her first shop?
Paris
What is Chanel's target market?
Wealthy women between the ages of 20 and 80
Are CHANEL's fragrances sourced from one supplier or multiple different suppliers?
One supplier in Grasse, France.
Name one of the countries where CHANEL manufactures its fine jewelry.
Italy, Spain, or Paris
Name one of Chanel's biggest competitors.
Gucci, Louis Vuitton, Prada, Valentino, Dior etc.
What is Chanel's most iconic fragrance?
Nº5
How many supply chain partners does the fashion side of Chanel have?
1400
How many supply chain partners does the fashion side of Chanel have?
900+
How does CHANEL choose which supplier should produce specific items?
CHANEL chooses the area based on the specific needs of the items.
What is one of the major features of CHANEL's supply chain?
Vertically Integrated, Ethical Business Practices, High Quality Materials and Craftsmanship, or Ownership of Suppliers