The Early Days
Leaving & Returning
Product Revolution
Man Behind the Curtain
Logos & Slogans
100

This third co-founder of Apple sold his 10% share of the company just 12 days after its founding for only $800.

Who is Ronald Wayne?

100

This CEO, who Jobs brought in from Pepsi, led the board in ousting Jobs from Apple in 1985.

Who is John Sculley?

100

This product, released in 1998, marked Jobs's first major product launch after his return and featured a translucent, colorful case.

What is the iMac?

100

After dropping out of Reed College, Jobs worked as a video game designer for this company, where he helped develop the game Breakout.

What is Atari?

100

The first Apple logo, designed by Ronald Wayne, featured this famous scientist sitting under an apple tree.

Who is Isaac Newton?

200

Jobs and Wozniak first sold this computer, which was built into a wooden box and retailed for $666.66.

What is the Apple I?

200

After leaving Apple, Jobs founded this computer company that initially focused on the education and high-end workstation markets.

What is NeXT?

200

Released in 2001, this portable music player revolutionized how people consumed music, with the iconic silhouette ad campaign.

What is the iPod?

200

Steve Jobs was famous for giving keynote presentations dressed in a black turtleneck, blue jeans, and these specific sneakers.

What are New Balance sneakers?

200

Introduced with the Apple II, the classic Apple logo had this many colorful stripes.

What is six?

300

The Apple II, one of the first highly successful mass-produced microcomputers, was released in this year.

What is 1977?

300

The operating system developed by NeXT, NeXTSTEP, became the foundation for this modern Apple operating system.

What is macOS (originally Mac OS X)?

300

In 2007, Jobs introduced this product that combined a phone, an iPod, and an Internet communicator into one device.

What is the iPhone?

300

At a 2005 Stanford commencement address, Jobs gave the famous advice: "Stay hungry, stay foolish," and urged students to pursue this passion in life.

What is love for their work?

300

This famous 1997 ad campaign featured black-and-white portraits of revolutionaries and visionaries like Albert Einstein and Martin Luther King Jr.

What is "Think Different"?

400

After visiting Xerox PARC, Apple's Lisa computer was the first commercial computer to feature this graphical user interface element.

What is a graphical user interface (GUI) or a mouse?

400

In 1986, Jobs bought the Graphics Group from Lucasfilm, which he renamed to this famous animation studio.

What is Pixar Animation Studios?

400

Launched in 2010, the first version of this tablet device was criticized for not including a camera or supporting Flash.

What is the iPad?

400

Jobs was the single largest shareholder of this company, which he later sold to Disney in 2006.

What is Pixar?

400

The slogan "The power to be your best" was first used for the Macintosh and highlighted the computer's focus on this market.

What is the education market?

500

In 1984, Apple introduced the Macintosh with a legendary Super Bowl ad directed by this filmmaker.

Who is Ridley Scott?

500

Jobs made his return to Apple in 1997 when the company bought his other company, NeXT, for this amount.

What is $429 million?

500

The "Siri" virtual assistant was introduced with this iPhone model in 2011, just before Jobs's death.

What is the iPhone 4S?

500

This renowned industrial designer worked closely with Steve Jobs to create the minimalist and elegant designs of products like the iMac and iPhone.

Who is Jony Ive?

500

Apple's former slogan, "Think different," was a response to this competitor's advertising campaign featuring the slogan "Where do you want to go today?"

What is Microsoft?