Market Research History
In 2003, Fred Reichheld created a new way of measuring how well an organization treats the people whose lives it affects, and how loyal they are.
What is NPS or Net Promoter Score
A group of investors analyzed data to bet against the real estate market leading up to the 2008 financial crisis.
What is The Big Short
"CPI" Security
What is Cost per Incidence or Interview
Founded in 1923, this global measurement and data analytics company is best known for its ratings that measure the audiences for television, radio, and newspapers in media markets.
What is Nielsen
Located in the Hudson Valley, this university's research/polling center employed past and current members of Drive Research.
What is Marist (Marist Poll)
In the 1920s, American Psychologist, Daniel Starch, created the first market research study geared toward this marketing activity.
What is Advertising
A biographical film about data scientist and mathematician, Alan Turing, and his role in cracking the Enigma code during World War II.
What is The Imitation Game
Big "PAPI"
What is Pen and Paper or Pencil and Paper Interviewing
Originally known as the American Institute of Public Opinion, this organization/polling firm has been considered a worldwide research leader, specifically in politics where it released its first public opinion poll ahead of the 1936 Presidential election.
What is Gallup
This university in Michigan has the #1 ranked Master's Program in Marketing Research.
What is Michigan State
The initial deployment of this research methodology was reported to be first used by the U.S. government to study how Americans were impacted by military propaganda films during World War II.
What are Focus Groups
Joaquin Phoenix's character in this 2013 film, develops an emotional connection with his AI assistant, voiced by Scarlett Johansson, through machine learning and data analysis.
What is Her
"CATI" Heron
What is Computer-Assisted Telephone Interviewing
This Washington D.C.-based nonpartisan fact tank conducts public opinion polling, demographic research, content analysis, and other data-driven social science research to inform the public about the issues, attitudes, and trends shaping the world. (Hint: Initials are PRC)
What is the Pew Research Center
The Principles of Market Research course at this university helps both new and experienced market research practitioners understand the full process of research from beginning to end.
What is the University of Georgia
In 1974, Jerry Wind and Richard Cardozo published an article that detailed a new model for categorizing customers to guide strategic and tactical decision-making.
In this 2011 film, Billy Beane uses sabermetrics to rebuild the 2002 Oakland Athletics.
What is Moneyball
"MECE" Elliott
What is Mutually Exclusive, Collectively Exhaustive
A global leader in consumer insights, this company awards brands with high product quality and customer satisfaction ratings, most notably in the automotive industry.
What is J.D. Power
This Wisconsin University's Law School Poll aims to provide data on public sentiment regarding state and national elections as well as broader public policy issues.
What is Marquette University
Ernest Dichter, an American psychologist, introduced this type of research in the 1950s, which was a new iteration of consumer research.
What is Motivational Research
A team of journalists at the Boston Globe comb through large sets of data to help uncover child sexual abuse in the Catholic diocese.
What is Spotlight
Surf and "TURF"
What is Total Unduplicated Reach and Frequency
Founded in 1975, this global market research company and data supplier is headquartered in Paris, France.
What is Ipsos
The research center, known as SUPRC, has conducted both national and statewide polls at this university in Massachusetts.
What is Suffolk University