HOLIDAY SEASON
This spinning toy is traditionally played with during Hanukkah and features four Hebrew letters.
What is a dreidel?
This marketing term describes when a customer voluntarily recommends a brand to friends or family.
What is word-of-mouth marketing? Would also accept advocacy or brand advocacy.
This singer holds the record for the most Grammy wins of all time.
Who is Beyonce?
As part of its rebrand, Alliant introduced a new logo featuring this central symbol.
What is the torch?
This farm animal is known for fainting when it gets startled.
What is a fainting goat?
During Lunar New Year, people often clean their homes before the celebration to sweep away 'this' from the past year.
What is bad luck (or bad fortune)?
This marketing strategy divides audiences into groups based on traits like age, interests, or behavior.
What is segmentation?
This social media platform popularized short, looping six-second videos before shutting down in 2016.
What is Vine?
What does IMPACT stand for?
What is Inclusion, Mentorship, Passion, Accountability, Communication, and Teamwork?
This fruit shares 60 percent of its DNA with humans.
What is a banana?
This late-December holiday takes its name from a phrase meaning “first fruits.”
What is Kwanzaa?
This type of media coverage is earned, not paid for or owned by a brand.
What is earned media?
This 2023 film became the highest-grossing movie ever directed by a woman.
What is Barbie?
Alliant’s programs are known for combining academic study with hands-on training. This term describes a learning model that blends coursework with real-world experience.
What is applied or practice-based learning?
Would also accept experiential learning
This animal has fingerprints so similar to humans that it once confused police.
What is a koala?
According to Buddy the Elf in the movie Elf, these are the four main food groups for elves.
What is Candy, Candy Canes, Candy Corn, and Syrup?
This marketing term refers to ads shown on other websites that often seem to follow you around online.
What is retargeting or remarketing?
This actor became a surprise internet obsession in 2023 after fans dubbed him “the internet’s boyfriend” following The Last of Us.
Who is Pedro Pascal?
Alliant University is part of this global education company, which is headquartered in this country.
What is Bertelsmann and Germany?
In 2018 this state accidentally sent out an emergency alert warning residents of a zombie attack.
What is Florida?
In Japan, Christmas Eve has become closely associated with eating this fast-food brand.
What is KFC?
This psychological principle suggests people are more likely to respond when they feel part of a group norm or trend.
What is social proof?
This song holds the record for the most-viewed video in YouTube history, with over 8 billion views.
What is 'Baby Shark'? (“Despacito” held the record previously, but Baby Shark surpassed it and is still #1.)
Before merging into Alliant University, USIU operated several international campuses. Name two cities where these campuses were located.
What is Nairobi, Mexicali, Tijuana, London, or Vienna?
This word, now meaning something impressive or cool, originally meant “inspiring fear or dread.”
What is "awesome"?