Marketing Management
What Does CEO Stand For?
What is Chief Exibitor Organizer,
What is Chief Executive Officer,
What is Corporate Ethical operater,
What is Chief Executive Officer,
This covers various descriptions depending on the specific industry
What is Account Executive,
What is Corporate Responsible.
What is Distribution Manager.
What is Account Executive,
Conduct a survey
To carry out an analysis of the opinions or behaviour of potential or actual customers by asking questions,
Information collected relating to population characteristics such as age,gender,race and income
To carry out an analysis of the opinions or behaviour of potential or actual customers by asking questions,
Bargaining power of suppliers
How easy it is for customers to reduce the prices of goods /services.
How easy it is for suppliers to increase the prices they charge,
How easy it is for suppliers to increase the prices they charge,
This person is in an individual or party that arranges transactions
What is Broker
What is Blogger
What is Client
What is Broker
This is a process of starting a business
What is Entrepreneur,
What is Launch event.
What is Customer Segmention
What is Entrepreneur,
This is a career path to Advertising
What is Brand Manager.
What is Advertising Manager,
What is Marketing Manager
What is Advertising Manager,
Database Marketing
Information, especially facts or numbers, collectedto be used to help decision making ,or information that can be stored in a computer.
Direct marketing activities which use customer information stored on databases,
Direct marketing activities which use customer information stored on databases,
Call to action
A marketing message that encourages consumers to take action,
What you want the product/service to acheive.
A marketing message that encourages consumers to take action,
Commercialisation
The product merchandising which puts a company ahead of its competitors.
Plans for manufacturing,delivering and launching a new product or service,
Plans for manufacturing,delivering and launching a new product or service,
This organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organization and on the management of a firm's marketing resources and activities.
What is C.E O.
What is Marketing Director,
What is Brand Manager.
What is Marketing Director,
This vital role in all of the arts and entertainment industries. In another sense, they can be seen as another element in any product development process
What is Creative Director,
What is Brand Director.
What is Innovator.
What is Creative Director,
Barriers to entry
Not advertising throught media when no commission has been paid to an advertising agency.
Obstacles to entering a market
Not advertising throught media when no commission has been paid to an advertising agency.
Corporate social responsibility policy (CSR)
Commitment which the aim is to minimise the negative social impact of a crisis on the reputation of company.
Commitment by an organisation to take responsibility for the ethical and enviromental impact of its activities,
Commitment to avoid the a negative marketing impact of a company.
Commitment by an organisation to take responsibility for the ethical and enviromental impact of its activities,
the exchange of a commodity for money or service in return for money or the action of selling something
What is Survey conductor.
What is Sales Agent,
What is Sales Advisor.
What is Sales Agent,
Research market conditions in local, regional, or national areas
What is Innovator.
What is Blogger.
What is Marketing Specialist
What is Marketing Specialist
are responsible for negotiating and purchasing audience targeted time and advertising space for the purpose of conveying a marketing message
What is Media Promotor.
What is Promotion Manager.
What is Media Buyer,
What is Media Buyer,
Competitive Enviroment
The product or benefit which puts a company ahead of its competitors.
The number and strength of rival firms competing in the market for customers,
An approach to budgeting which involves spending as much or more than competitors.
The number and strength of rival firms competing in the market for customers,
Direct mail piece
Promotional material sent directly to identified customers by post or e mail,
mail which is sent directly to identified customers through the postal system.
Promotional advertising to potential customers by post,telephone, e mail or other direct means
Promotional material sent directly to identified customers by post or e mail,
Brand essence
How a company wants the consumer to see the brand.
A word or sentence that defines a brand´score characteristics,
The impression consumers have of a brand and its qualities.
A word or sentence that defines a brand´score characteristics,
T
These people Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services
What is Marketing Manager,
What is Product Specialist.
What is Brand Manager.
What is Marketing Manager,
sales promotion and online marketing are termed marketing communicators
What is Marketing Communications manager,
What is Media Manager.
What is Creativity Specialist.
What is Marketing Communications manager,
Creative brief
A description of creative work to be carried out by an agency or supplier,
An agency which specilises in advertising.
Description of the main characteristics of potential adverts
A description of creative work to be carried out by an agency or supplier,
Customer review website
Websites where you can read first hand reviews that people have written about products brands,
Websites where you can review first hand comments that clients have written about products brands.
Websites where clients can review compliants written about products brands.
Websites where you can read first hand reviews that people have written about products brands,
Brand leverage
Using an existing brand to help launch or build another brand,
Using an existing brand to help to develop a brand to meet objectives.
Using the existing brand to promote customers to impress other pontential customrs to the brand.
Using an existing brand to help to develop a brand to meet objectives
Using an existing brand to help launch or build another brand,