BRAND STANDARDS
What does clean and elevated mean in our store?
A clean, intentional, luxury store that feels calm, polished, and easy to shop.
What are the correct sizes for a women’s rail size run?
XXS, XS, S, S, M ,M L
This fabric is known for being buttery soft and a guest favorite.
Softsculpt
You just launched a new color — how do you make sure everyone notices it?
Friendly greet with 2 product highlights
Why are refolds important throughout the day?
They keep the store feeling/looking luxury, protect the visual story, and make product easier to shop.
What is the vibe ALO strives for?
Elevated wellness: luxury, confidence, movement, and a calm guest experience.
How many units are in a table size run for men’s shorts?
7
Name one key feature that makes Airlift leggings stand out
Antibacterial, seamlessly transitions from studio to street, and high compression.
What is the top selling color in our store right now?
Black
What should you always fix when walking the floor?
Crooked hangers, messy folds, the hoods and sleeves in rails, flex outs, fallen tags, and anything out of place.
What are the 3 key pillars of Alo visuals?
Studio, Recovery, Street
What makes a rail visually strong?
Clean spacing, consistent sizing, steamed product, and correct cadence.
How would you explain the difference between a Conquer Short Sleeve and a Vapor Short Sleeve to a guest?
Conquer is a versatile everyday performance tee; Vapor is lighter and more breathable for training/sweat and has a more snug fit around the shoulders
How do you make a color story feel intentional vs random?
Group color with purpose by color blocking, support it with neutrals, and building intention outfits through flood looks or accent pieces.
Guests notice this immediately — even if we don’t.
Messy tables, wrinkled product, empty fixtures, clutter, and product that looks hard to shop.
What is the goal of every visual moment in-store?
To inspire the guest, build outfits, and support styling on the sales floor.
What should you check before calling a table “done”?
Folds, size order, color flow, product levels, cadence, and accessories.
A guest asks for something for both workouts and lounging —what do you recommend and why?
Recommend a set that balances comfort and performance, like Airlift or Softsculpt with a flex piece such as an accessory or coverup to throw on.
How should color be blocked in rails?
Color blocked with match backs together. Color blocked outfits together in the rails to create flood looks.
What’s one detail that separates average visuals from luxury visuals?
Consistency: perfect folds, clean spacing, steaming, and precise product placement.
Name one thing that immediately breaks ALO brand standards
Messy folds, cluttered or empty fixtures, weak spacing, FLEX OUTS, or inconsistent color flow.
How many styles can a rail have?
9 styles of product + optional:dress/onesie & coverup
Name 3 ways you can use product knowledge to elevate the guest experience on the floor.
Build trust, style complete looks, explain fit/fabric, increase UPT, increase conversion, and help guests feel confident.
What’s more powerful: one strong color moment or multiple small ones? Why?
One strong color moment: it creates impact, focus, and a stronger guest reaction.
How do details impact sales + guest experience?
Details make product feel more valuable, supports the sales floor with styling, and help create a calm shopping experience for guest that builds confidence in our styling but also within the guest.