Latinas in Business
Economic Impact
ALPFA
100

This Mexican-American singer, actress, and entrepreneur launched her own makeup brand called Rare Beauty.

Selena Gomez

100

Approximately what percentage of U.S. businesses are Latinx-owned?

2%, 6%, 11%, 19%

Approximately 6%

100

What year was ALPFA founded in at Bradley University?

2017

200

This Cuban-American rapper and entrepreneur, known as "Mr. Worldwide", launched a vodka brand and a charter school network.

Pitbull

200

How much do Latinx-owned businesses contribute to the U.S. economy annually? (in billions)

$600b, $700b, $800b, $900b

$800 billion

200

In 2025, how much did the ALPFA National chapter award in scholarships?

$1.2 million

300

This global superstar from Colombia has investments in education and tech startups, in addition to her very successful music career.

Shakira

300

What U.S. state has the largest number of Latinx-owned businesses?

California

300

What annual event brings together thousands of ALPFA students and professionals for workshops and career opportunities?

The ALPFA National Convention

400

This Mexican-American actress, producer, and entrepreneur founded her own productions company to promote Latinx representation in media.

Eva Longoria

400

What percent of the U.S. workforce does the Latinx population represent?

16%, 19%, 22%, 25%

19%

400

What are the four pillars of ALPFA's focus?

Leadership, Professional Development, Networking, Service

500

This Venezuelan-American founder of Honest Company turned her acting success into a thriving brand of eco-friendly products.

Jessica Alba

500

Over the last decade, which group within the Latinx community has driven most of the new business growth in the U.S.?

Latinas (Latina-owned businesses)

500

ALPFA has more than how many student and professional chapters across the U.S.?

Over 90 chapters