Similarweb Metrics
Define bounce rate.
The average percentage of users who view only one page before leaving the website for the selected period of time.
During the renewal discussion, your client asks “why do we have to pay 7% more this year when we are renewing on the same package?” What is your response?
Standard across the SaaS industry
We add features throughout the year at no additional cost
We need to increase price to maintain our level of innovation
Why does Similarweb data differ from our Google Analytics?
Google Analytics is completely customizable.
What are the 4 sources that Similarweb collects data from?
Contributory network, partnerships, public data, and direct measurement
You are working with Casper and they asked to see conversion data for their competitive set. What is the upsell opportunity?
Conversion data
What is the “change” column in the core part of the platform measuring?
The MoM Change of the specified metric.
During the renewal discussion, your client says “we will not be paying the 7% increase.” What is your response?
Any give/get to decrease or waive the 7%; examples:
Renewal early
Multi year deals
Case study
Why am I seeing the number “<5,000”.
We do not project numbers unless we are confident in their accuracy, and sites that receive less than 5,000 to their domain, or from a specific channel, do not receive enough visits for us to confirm the accuracy of the data. Therefore, we do not share a whole value.
Where do we get the “CPC” and “keyword volume” data?
Google’s API
You are working with a publisher who wants to analyze page level data. What is the upsell opportunity?
Segment Analysis
Why are there different traffic sources for desktop vs mobile devices on Similarweb?
We cannot break down mobile search traffic by Organic vs Paid, so for mobile devices there is just a “search” channel.
You are discussing segment analysis with Consumer Reports. After the demo and pricing discussion, the client states that “segment analysis is not worth $15,000.” What is your response?
Our segment analysis feature allows you to dive into the traffic and engagement metrics of specific pages, or groups of pages, for any domain. Not only that, but we can tell you where the traffic is coming from. This feature not only expands the data set you have access to but can help your team maximize performance per page to increase user acquisition and drive revenue with product and page optimization.
Similarweb is showing a much higher number of page visits compared to our Google Analytics, why is that?
We do not measure engagement metrics the same way as Google Analytics. We measure page views by any change in URL where Google Analytics measures pages views by any change in page. As a result, you should expect our page views estimates to be higher than what your Google Analytics is projecting.
What are the 4 steps to our data collection > delivery process?
Data collection > data synthesis > data modeling > data delivery
Send to News currently has access to Sales Solution Intelligence - Local. They currently generate a list of leads, download the data via excel, and enrich them in Salesforce manually. They recently asked if there is a way to pull technographics for a large volume of domains at once. What is the upsell opportunity?
Sales Solution API / Lead Enrichment API
What is the difference between the “Unique Visitor” metric and the “New User” metric?
The unique visitor metric measures how many devices enter a site for the first time in a given month, or how many devices are unique to in a given month where the “New User” metrics measures how many devices enter a site for the first time in the last 3 months.
You are discussing adding conversion data to Brooklinen’s package, and the decision maker claims that there are no action items they can take from the data and no ROI. What is your response?
Using our conversion data, you can understand which channels drive the highest number of conversions for your competitive set. With this data, your team can uncover the largest areas of opportunity to drive on site conversions, increase sales and revenue.
A client tells you that they trust SEMrush more and they want to know the difference in our data, what is your response?
Similarweb provides in-depth data across all marketing channels whereas SEMrush offers an average solution with a focus on SEO. SEMrush’s methodology is scraping based, and they make assumptions on data based on where ads rank on the SERP. Similarweb’s data is based on real user behavior which provides a more accurate view on a site and their online performance.
How does Similarweb measure visit duration?
Time elapsed between the 1st pageview and the last pageview within 1 visit
You are working with a product marketing team at Yankee Candle who currently has Marketing Solution - Premium. The team expressed that they want to know how many visits stores like Walmart, Target, and Amazon are getting to their Candle related product pages. They also want to track YoY performance for various channels. What is the upsell opportunity?
Digital Suite - Ultimate
What does the Cross-Visitation percent overlap metric in the Audience Interests page mean?
The average number of visits who browsed both domains in the same day.
It does NOT indicate order of visits
During a renewal conversation with Postclick, who uses SW for Lead Generation and Lead Enrichment, your champion says that Similarweb does not drive enough value for the price. They will not renew unless they can pay 50% of what they are currently paying. What is your response?
With Similarweb, your team has generated quality leads, and given your sales team the ammo they need to increase win rates. Not only have we been able to generate and qualify leads, but we have automated your Lead Enrichment process in your CRM which saves your team time and resources. No other tool can provide the same level of insight into an industry or company to set your team up for success the way Similarweb can.
Similarweb data is not accurate.
Similarweb, like any other data provider, is an estimation tool and we do not expect our numbers to be 100% accurate to what your direct measurement data is showing. It makes sense that SimilarWeb has a margin of error due to its projection methodology. That's why, when using the PRO, you should use our data as "the truth" for the sake of your analyses. Even if you believe that our numbers are too high/low - this "skew" will be consistent throughout our data. While our number projections may be off, our trend lines should be extremely accurate to what you data is showing. If your site is seeing growth, Similarweb should project the same thing. If our numbers are off by a large margin I would be more than happy to share your direct measurement data with our analytics team who can run a comparison report to ensure there are no errors.
What is Similarweb’s Data Methodology?
Similarweb collects our data from four sources, our contributory network, data partnerships, public data sources, and direct measurement data. We then run our data through an algorithm to clean, match, synthesize, process, and blend inputs for data modeling. Then, the normalized data is then run through advanced machine learning calibration, and predictive models to provide an accurate and consistent view of the digital world overtime. The intelligence engine generates powerful, ready-to-use insights delivered through our actionable platform or API to help you make better decisions and grow intelligently
You are working with the Rev Ops manager at Klarna. Klarna currently has 50,000 Monthly Lead Enrichment API hits. He expressed that Klarna is expanding into 3 new countries, and they do not have any visibility into the market potential/ no way to generate leads. What is the upsell opportunity?
Sales Solution - Regional